//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Biscaia, Rui"
~person:"Cobbs, Joe B."
~person:"Grohs, Reinhard"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Sponsoring"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
26
Sponsorship
26
Sportmarketing
17
Sports marketing
17
Sport
12
Sports
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
9
Brand management
9
Football
9
Fußball
9
Markenführung
9
Markenimage
9
Sport event
9
Sportveranstaltung
9
Professional sports
7
Profisport
7
sponsorship
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Motorsport
3
Netherlands
3
Niederlande
3
Public relations
3
Relationship marketing
3
Sport organization
3
Sport sponsorship
3
Sportorganisation
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Children
2
Kinder
2
Marketing management
2
Marketingmanagement
2
Olympic Games
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Sport marketing
2
more ...
less ...
Online availability
All
Undetermined
14
Free
2
Type of publication
All
Article
25
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
1
Book section
1
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
25
German
1
Author
All
Biscaia, Rui
Cobbs, Joe B.
Grohs, Reinhard
Bruhn, Manfred
42
Cornwell, T. Bettina
33
Nufer, Gerd
30
Jensen, Jonathan A.
26
Woisetschläger, David
26
Hermanns, Arnold
25
Backhaus, Christof
17
Breuer, Christoph
15
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
13
Dreisbach, Jan
13
Lacey, Russell
13
O'Reilly, Norm
12
Koronios, Konstantinos
11
Marwitz, Christian
11
Schnöring, Marc
10
Bühler, André W.
9
Rumpf, Christopher
9
Astous, Alain d'
8
Dietl, Helmut
8
Huber, Frank
8
Meenaghan, John A.
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Burmann, Christoph
7
Drees, Norbert
7
Glogger, Anton
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Adjouri, Nicholas
6
Bortoluzzi Dubach, Elisa
6
Bouchet, Adrien
6
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of business research : JBR
2
Psychology & marketing
2
The journal of business & industrial marketing
2
Business horizons
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
2
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
5
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
6
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
7
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
8
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
Saved in:
9
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
10
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->