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~person:"Biscaia, Rui"
~subject:"Brand management"
~subject:"Football"
~subject:"Profisport"
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Brand management
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Konsumentenverhalten
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Professional sports
6
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Biscaia, Rui
Humphreys, Brad R.
17
Budzinski, Oliver
14
Matheson, Victor A.
14
Dwyer, Brendan
13
Breuer, Christoph
12
Drayer, Joris
12
Pawlowski, Tim
11
Sotiriadou, Popi
11
Anagnostopoulos, Christos
10
De Bosscher, Veerle
10
Funk, Daniel C.
10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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8
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8
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8
Baade, Robert A.
7
Bouchet, Adrien
7
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7
Filo, Kevin
7
Hallmann, Kirstin
7
Inoue, Yuhei
7
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7
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7
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7
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7
O'Reilly, Norm
7
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7
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7
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7
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International journal of sports marketing & sponsorship
4
European Sport management quarterly : ESMQ
3
Journal of consumer behaviour
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
3
Service quality and its effects on consumer outcomes : a meta-analytic review in spectator sport
Biscaia, Rui
;
Yoshida, Masayuki
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 897-921
Persistent link: https://www.econbiz.de/10014283560
Saved in:
4
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
5
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
6
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
7
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
8
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
9
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Biscaia, Rui
;
Correia, Abel
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 301-325
Persistent link: https://www.econbiz.de/10010195352
Saved in:
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