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~person:"Blümelhuber, Christian"
~person:"Fournier, Susan"
~subject:"Brand"
~subject:"Marktforschung"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Brand
Marktforschung
Markenartikel
12
Consumer behaviour
7
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Blümelhuber, Christian
Fournier, Susan
King, Stephen
12
Esch, Franz-Rudolf
11
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10
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9
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6
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Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Consumer psychology in a social media world
1
Erfolgswissen von 12 bekannten Managementtrainern
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Impulse für die Markenforschung und Markenführung
1
The Routledge companion to consumer behavior
1
The evolution of brands : from signals of quality to storehouses of trust
1
Wo lauern Gefahren für die Marke? : [Markendialog Februar 2006]
1
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ECONIS (ZBW)
12
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1
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
2
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
Saved in:
3
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
4
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
5
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
6
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
7
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
8
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
9
Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
Saved in:
10
Zum Einfluss der kognitiven Entwicklungsstufe auf die relative Bedeutung von Exemplern und Beliefs : ein Beitrag zur intradindividuellen Variabilität von Markenassoziationen
Raffelt, Ursula
;
Blümelhuber, Christian
;
Meyer, Anton
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 67-83)
.
2008
Persistent link: https://www.econbiz.de/10003785179
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