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~person:"Bodenstein, Gerhard"
~person:"Keller, Kevin Lane"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
9
Marketingmanagement
9
Marketing
8
Brand management
7
Markenführung
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
4
Deutschland
4
Germany
4
Markenimage
4
Brand extension
2
Consumer goods marketing
2
Environmental management
2
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2
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2
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Theorie
2
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USA
2
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2
United States
2
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2
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2
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2
00.09.1996
1
28.09.1998
1
Advertising planning
1
Asymmetric information
1
Asymmetrische Information
1
Beschaffung
1
Brand
1
Brand architecture
1
Bund für Umwelt und Naturschutz Deutschland
1
Corporate reputation
1
Distribution channel
1
Einzelhandel
1
Environmental consciousness
1
Environmental organization
1
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Article
9
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5
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Arbeitspapier
Aufsatz im Buch
Lehrbuch
18
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14
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9
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5
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5
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Collection of articles of several authors
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Konferenzschrift
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4
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3
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3
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3
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1
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1
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English
8
German
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Bodenstein, Gerhard
Keller, Kevin Lane
Meffert, Heribert
31
Bruhn, Manfred
26
Fritz, Wolfgang
24
Homburg, Christian
24
Wiedmann, Klaus-Peter
22
Bauer, Hans H.
19
Kirchgeorg, Manfred
19
Franses, Philip Hans
18
Esch, Franz-Rudolf
17
Spiller, Achim
16
Kotler, Philip
12
Eagle, Lynne C.
11
Belz, Christian
10
Diller, Hermann
10
Raffée, Hans
10
Zanger, Cornelia
10
Adeola, Ogechi
9
Ahlert, Dieter
9
Berndt, Ralph
9
Kleinaltenkamp, Michael
9
Köhler, Richard
9
Marinov, Marin A.
9
Pepels, Werner
9
Trommsdorff, Volker
9
Burmann, Christoph
8
Cova, Bernard
8
Grönroos, Christian
8
Hanssens, Dominique M.
8
Paap, Richard
8
Ratten, Vanessa
8
Simon, Hermann
8
Smith, N. Craig
8
Stauss, Bernd
8
Albers, Sönke
7
Baumgarth, Carsten
7
Carpenter, Gregory S.
7
Chandon, Pierre
7
Enke, Margit
7
Fok, Dennis
7
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Marketing-Trendshop <1996, Duisburg>
1
Published in...
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
4
Measuring and managing brands
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Does marketing need reform? : fresh perspectives on the future
1
Dokumentation / Marketing-Trendshop '96
1
Innovation zwischen Ökonomie und Ökologie
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
14
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1
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10
of
14
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date (oldest first)
1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
5
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
7
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
8
Informationen, Macht und Moral : Anmerkungen aus theoretischer und praktischer Perspektive
Bodenstein, Gerhard
(
ed.
);
Klein, Andreas
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000678111
Saved in:
9
Umweltschützer als Zielgruppe des ökologischen Innovationsmarketing : Ergebnisse einer Befragung von BUND-Mitgliedern
Bodenstein, Gerhard
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656418
Saved in:
10
Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
Saved in:
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