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~person:"Boks, Casper"
~person:"Herrmann, Andreas"
~person:"Huber, Frank"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Produktgestaltung"
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Product design
20
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9
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Boks, Casper
Herrmann, Andreas
Huber, Frank
Dell'Era, Claudio
14
Verganti, Roberto
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
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7
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7
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Psychology & marketing
3
International journal of product development : IJPD
2
Journal of business economics : JBE
2
Journal of marketing
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ECONIS (ZBW)
20
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1
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10
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20
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1
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
2
Framing the role of design in transformation of consumption practices : beyond the designer-product-user triad
Pettersen, Ida Nilstad
;
Boks, Casper
;
Tukker, Arnold
- In:
International journal of technology management : IJTM
63
(
2013
)
1/2
,
pp. 70-103
Persistent link: https://www.econbiz.de/10010223379
Saved in:
3
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
4
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
5
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
6
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
7
Country specific customisation of smart phones for emerging markets : insights from case studies in Iran and Turkey
Aryana, Bijan
;
Boks, Casper
- In:
International journal of logistics economics and …
4
(
2012
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10009674692
Saved in:
8
Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger
;
Stadler, Rupert
;
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
Saved in:
9
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
10
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
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