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~person:"Bossomaier, Terry"
~person:"Evanschitzky, Heiner"
~person:"Kumar, V."
~subject:"Marketingtheorie"
~subject:"customer relationship management"
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Marketingtheorie
customer relationship management
Beziehungsmarketing
108
Relationship marketing
108
Consumer behaviour
37
Konsumentenverhalten
37
Kundenwert
34
Customer value
30
Customer satisfaction
18
Kundenzufriedenheit
18
Marketing management
15
Marketingmanagement
15
Customer integration
10
Dienstleistungsqualität
10
Kundenintegration
10
Kundenmanagement
10
Service quality
10
USA
10
United States
10
Lieferantenmanagement
9
Measurement
9
Messung
9
Supplier relationship management
9
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing theory
8
customer lifetime value
8
Einzelhandel
7
Firm performance
7
Market research
7
Marktforschung
7
Retail trade
7
Theorie
7
Theory
7
Unternehmenserfolg
7
Deutschland
6
Germany
6
Performance measurement
6
Performance-Messung
6
customer engagement
6
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Undetermined
7
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Article
9
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7
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6
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6
Collection of articles of several authors
1
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1
Mehrbändiges Werk
1
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1
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1
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English
13
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3
Author
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Bossomaier, Terry
Evanschitzky, Heiner
Kumar, V.
Smith, Alan D.
18
Sheth, Jagdish N.
11
Armstrong, Gary
9
Grönroos, Christian
8
Kotler, Philip
8
Lusch, Robert F.
7
Vargo, Stephen L.
7
Verhoef, Peter C.
7
Donkers, Bas
5
Neslin, Scott A.
5
Verhoef, Peter
5
Bojanowska, Agnieszka
4
Bruhn, Manfred
4
Filip, Alina
4
Gummerus, Johanna
4
Huber, Frank
4
Netzer, Oded
4
Palmatier, Robert W.
4
Sudhir, K.
4
Tadajewski, Mark
4
Verhoef, P.C.
4
Abdolvand, Neda
3
Alavi, Shirin
3
Albers, Sönke
3
Ansari, Asim
3
Ascarza, Eva
3
Busser, James A.
3
Buttle, Francis A.
3
Harandi, Saeedeh Rajaee
3
Herrmann, Andreas
3
Homburg, Christian
3
Krafft, Manfred
3
POEL, D. VAN DEN
3
Rowley, Jennifer
3
Schweidel, David A.
3
Shulga, Lenna V.
3
Venkatesan, Rajkumar
3
Wübben, Markus
3
Aarikka-Stenroos, Leena
2
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Legends in marketing
7
Global Business and Economics Review
2
Journal of marketing
2
Journal of marketing research : JMR
2
California management review
1
Journal of the Academy of Marketing Science
1
Marketing Science
1
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ECONIS (ZBW)
13
RePEc
3
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1
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
5
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
6
Understanding the role of artificial intelligence in personalized engagement marketing
Kumar, V.
;
Rajan, Bharath
;
Venkatesan, Rajkumar
; …
- In:
California management review
61
(
2019
)
4
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
Saved in:
7
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
8
Customer
relationship
management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
9
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
10
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
1
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