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~person:"Bossomaier, Terry"
~person:"Evanschitzky, Heiner"
~person:"Kumar, V."
~subject:"Theory"
~subject:"customer relationship management"
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Theory
customer relationship management
Beziehungsmarketing
108
Relationship marketing
108
Consumer behaviour
37
Konsumentenverhalten
37
Kundenwert
34
Customer value
30
Customer satisfaction
18
Kundenzufriedenheit
18
Marketing management
15
Marketingmanagement
15
Customer integration
10
Dienstleistungsqualität
10
Kundenintegration
10
Kundenmanagement
10
Service quality
10
USA
10
United States
10
Lieferantenmanagement
9
Measurement
9
Messung
9
Supplier relationship management
9
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing theory
8
Marketingtheorie
8
customer lifetime value
8
Einzelhandel
7
Firm performance
7
Market research
7
Marktforschung
7
Retail trade
7
Theorie
7
Unternehmenserfolg
7
Deutschland
6
Germany
6
Performance measurement
6
Performance-Messung
6
customer engagement
6
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Undetermined
7
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Article
12
Book / Working Paper
3
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Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Glossar enthalten
1
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1
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1
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1
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Language
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English
12
Undetermined
3
Author
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Bossomaier, Terry
Evanschitzky, Heiner
Kumar, V.
Bruhn, Manfred
47
Homburg, Christian
41
Huber, Frank
24
Herrmann, Andreas
23
Piller, Frank T.
21
Bauer, Hans H.
19
Smith, Alan D.
18
Reichwald, Ralf
17
Stauss, Bernd
17
Ahlert, Dieter
15
Günter, Bernd
15
Helm, Sabrina
14
Hennig-Thurau, Thorsten
14
Hippner, Hajo
13
Matzler, Kurt
13
Elhauge, Einer
12
Hinterhuber, Hans H.
11
Albers, Sönke
10
Stock-Homburg, Ruth
10
Swoboda, Bernhard
10
Benkenstein, Martin
9
Corsten, Hans
9
Diller, Hermann
9
Krafft, Manfred
9
Meyer, Anton
9
Rudanko, Leena
9
Töpfer, Armin
9
Wilde, Klaus D.
9
Foscht, Thomas
8
Georgi, Dominik
8
Gouthier, Matthias H. J.
8
Helmke, Stefan
8
Kleinaltenkamp, Michael
8
Wickelgren, Abraham L.
8
Hammerschmidt, Maik
7
Hansen, Ursula
7
Link, Jörg
7
Vollhardt, Kai
7
Mattmüller, Roland
6
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Institution
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INSEAD
1
Published in...
All
Journal of marketing
4
Journal of marketing research : JMR
3
Global Business and Economics Review
2
California management review
1
Faculty & research / Insead : working paper series
1
Journal of the Academy of Marketing Science
1
Marketing Science
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
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ECONIS (ZBW)
12
RePEc
3
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1
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10
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15
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
3
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
4
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
5
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
6
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
7
Understanding the role of artificial intelligence in personalized engagement marketing
Kumar, V.
;
Rajan, Bharath
;
Venkatesan, Rajkumar
; …
- In:
California management review
61
(
2019
)
4
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
Saved in:
8
Customer
relationship
management
: a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
9
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
10
Optimal
customer
relationship
management
using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
1
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