//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bowen, Gordon"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wirtz, Bernd W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
37
Internet marketing
36
Social Web
25
Social web
25
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
10
Markenführung
10
E-commerce
9
Electronic Commerce
9
Structural equation model
9
Strukturgleichungsmodell
9
Viral marketing
8
Virales Marketing
8
social media
7
Brand image
6
Markenimage
6
E-procurement
5
Elektronische Beschaffung
5
Facebook
5
Online retailing
5
Online-Handel
5
Strategic management
5
Strategisches Management
5
Business model
4
Geschäftsmodell
4
Innovation adoption
4
Innovationsakzeptanz
4
Instagram
4
Social network
4
Soziales Netzwerk
4
Structural equation modeling
4
Advertising effects
3
Brand loyalty
3
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Markentreue
3
more ...
less ...
Online availability
All
Undetermined
19
Free
1
Type of publication
All
Article
24
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Lehrbuch
5
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
Collection of articles of several authors
4
Sammelwerk
4
Textbook
4
Aufsatz im Buch
3
Book section
3
Case study
2
Fallstudie
2
Bibliografie
1
more ...
less ...
Language
All
English
30
German
7
Author
All
Bowen, Gordon
Loureiro, Sandra Maria Correia
Wirtz, Bernd W.
Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Ahuja, Vandana
15
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
IGI Global
1
Published in...
All
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : innovations in planning and applied research
4
Premier reference source
3
International journal of electronic business : IJEB
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
Advances in marketing, customer relationship management and e-services (AMCRMES) book series
1
Computer-mediated marketing strategies : social media and online brand communities
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of consumer studies
1
International journal of electronic business
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Public performance & management review
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
3
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
4
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
5
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
6
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
7
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
8
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
9
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
10
Electronic business
Wirtz, Bernd W.
-
2020
-
7., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012224629
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->