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~person:"Brady, Michael K."
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Dienstleistungsqualität
10
Service quality
10
Consumer behaviour
9
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9
Beziehungsmarketing
8
Relationship marketing
8
Customer satisfaction
7
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service failure
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Brady, Michael K.
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2,232
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Journal of retailing
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The journal of services marketing
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Journal of business research : JBR
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Journal of marketing
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Journal of Consumer Marketing
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Brick & mortar shopping in the 21st century
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European Journal of Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of service industry management : IJSIM
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Journal of Consumer Research
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Journal of business ethics : JOBE
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ECONIS (ZBW)
27
OLC EcoSci
23
RePEc
6
Other ZBW resources
4
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21
Pleasantly plump : offsetting negative obesity stereotypes for frontline service employees
Cowart, Kelly O.
;
Brady, Michael K.
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 365-378
Persistent link: https://www.econbiz.de/10010408219
Saved in:
22
Religious affilliation : buffering negative reactions to service failures
Cowart, Kelly O.
;
Ramirez, Edward
;
Brady, Michael K.
- In:
The journal of services marketing
28
(
2014
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010343445
Saved in:
23
Touch versus tech : when technology functions as a barrier or a benefit to service encounters
Giebelhausen, Michael
;
Robinson, Stacey G.
;
Sirianni, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 113-124
Persistent link: https://www.econbiz.de/10010381381
Saved in:
24
Consumer (dis)trust online
Darke, Peter R.
;
Benedicktus, Ray L.
;
Brady, Michael K.
- In:
The Routledge companion to digital consumption
,
(pp. 404-414)
.
2013
Persistent link: https://www.econbiz.de/10009690710
Saved in:
25
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
26
Cognitive complexity implications for research on sustainable competitive advantage
Andrews, Melinda L.
;
Benedicktus, Ray L.
;
Brady, Michael K.
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 67-71
Persistent link: https://www.econbiz.de/10008348335
Saved in:
27
Conveying trustworthiness to online consumers : reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
Benedicktus, Ray L.
;
Brady, Michael K.
;
Darke, Peter R.
; …
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 322-335
Persistent link: https://www.econbiz.de/10008808862
Saved in:
28
Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion
Benedicktus, Ray L.
;
Brady, Michael K.
;
Darke, Peter R.
; …
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10008735095
Saved in:
29
The effect of incentives on customer evaluations of service bundles
Andrews MacLelland, Melinda
;
Benedicktus, Ray L.
; …
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10003909549
Saved in:
30
The effect of incentives on customer evaluations of service bundles
Andrews, Melinda L.
;
Benedicktus, Ray L.
;
Brady, Michael K.
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 71-77
Persistent link: https://www.econbiz.de/10008894506
Saved in:
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