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~person:"Brennan, Linda"
~person:"Knox, Kathy"
~person:"McHugh, Patricia"
~person:"Rundle-Thiele, Sharyn"
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Search: subject:"social marketing"
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Social marketing
80
Social Marketing
58
Market segmentation
10
Consumer behaviour
9
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9
Marktsegmentierung
9
social marketing
9
Children
7
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Brennan, Linda
Knox, Kathy
McHugh, Patricia
Rundle-Thiele, Sharyn
Kubacki, Krzysztof
38
Kotler, Philip
32
Gordon, Ross
28
Hastings, Gerard
22
Lee, Nancy R.
22
Domegan, Christine
21
Previte, Josephine
21
Russell-Bennett, Rebekah
21
Sunstein, Cass R.
20
Dietrich, Timo
17
French, Jeff
17
Parker, Lukas
16
Binney, Wayne
14
Lefebvre, R. Craig
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Parkinson, Joy
12
Fry, Marie-Louise
11
Schuster, Lisa
11
Wymer, Walter
11
Zainuddin, Nadia
10
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9
Deshpande, Sameer
9
Kennedy, Ann-Marie
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
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8
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8
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8
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8
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8
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Edward Elgar Publishing
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Journal of Social Marketing
11
Social marketing and behaviour change : models, theory and applications
11
Journal of nonprofit & public sector marketing
4
Segmentation in social marketing : process, methods and application
4
Health marketing quarterly
3
Journal of business research : JBR
3
Journal of social marketing : JSOCM
3
Marketing intelligence & planning
3
Stakeholder involvement in social marketing : challenges and approaches to engagement
3
Young Consumers
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal
2
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
2
Contemporary issues in social marketing
2
Ethical and social marketing in Asia : incorporating fairness management
2
Journal of macromarketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Marketing Intelligence & Planning
2
Routledge studies in marketing
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SpringerLink / Bücher
2
Apas Papers
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing
1
International journal of market research
1
International journal of nonprofit and voluntary sector marketing
1
Journal of consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
New horizons in marketing series
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Social marketing for public health : global trends and success stories
1
Springer eBook Collection / Business and Management
1
Taylor & Francis eBooks
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
70
Other ZBW resources
16
RePEc
1
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1
BUILD: a five-step process to develop theory-driven
social
marketing
interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
2
Beyond the dark arts : advancing marketing and communication theory and practice
Brennan, Linda
(
ed.
);
Parker, Lukas
(
ed.
);
Garg, Divya
(
ed.
)
-
2023
's world, where social media and
social
marketing
have a wide reach. With practical applications and case studies for marketing …
Persistent link: https://www.econbiz.de/10014283887
Saved in:
3
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
4
Co-designing
social
marketing
programs with "bottom of the pyramid" citizens
Schmidtke, David
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
International journal of market research
63
(
2021
)
1
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
Saved in:
5
Coming and going in loops : participatory modelling of a system with all its complexity
Brychkov, Dmitry
;
Domegan, Christine
;
McHugh, Patricia
- In:
Journal of macromarketing
42
(
2022
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012802028
Saved in:
6
Improving theory use in
social
marketing
: the TITE four-step theory application process
Willmott, Taylor Jade
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 222-255
Persistent link: https://www.econbiz.de/10013274476
Saved in:
7
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
8
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
9
Closing the confidence gap in STEM : a
social
marketing
approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
10
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
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