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~person:"Brennan, Linda"
~person:"McHugh, Patricia"
~person:"Previte, Josephine"
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Social marketing
94
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70
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social marketing
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10
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10
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10
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Brennan, Linda
McHugh, Patricia
Previte, Josephine
Rundle-Thiele, Sharyn
Kubacki, Krzysztof
38
Kotler, Philip
32
Gordon, Ross
28
Hastings, Gerard
22
Lee, Nancy R.
22
Domegan, Christine
21
Russell-Bennett, Rebekah
21
Sunstein, Cass R.
20
Dietrich, Timo
17
French, Jeff
17
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16
Binney, Wayne
14
Lefebvre, R. Craig
14
Andreasen, Alan R.
13
Aleti, Torgeir
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Eagle, Lynne C.
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Murphy, Maurice
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Nguyen, Dang
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Edward Elgar Publishing
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Journal of Social Marketing
13
Social marketing and behaviour change : models, theory and applications
11
Journal of nonprofit & public sector marketing
5
Health marketing quarterly
4
Journal of business research : JBR
4
Journal of marketing management : MM
4
Segmentation in social marketing : process, methods and application
4
Australasian marketing journal
3
Contemporary issues in social marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of social marketing : JSOCM
3
Marketing intelligence & planning
3
Stakeholder involvement in social marketing : challenges and approaches to engagement
3
Young Consumers
3
Young consumers : insight and ideas for responsible marketers
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Ethical and social marketing in Asia : incorporating fairness management
2
Journal of macromarketing
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2
Marketing Intelligence & Planning
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Apas Papers
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
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European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of market research
1
International journal of nonprofit and voluntary sector marketing
1
Journal of consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
New horizons in marketing series
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Social marketing for public health : global trends and success stories
1
Springer eBook Collection / Business and Management
1
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ECONIS (ZBW)
82
Other ZBW resources
19
RePEc
1
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1
BUILD: a five-step process to develop theory-driven
social
marketing
interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
2
Beyond the dark arts : advancing marketing and communication theory and practice
Brennan, Linda
(
ed.
);
Parker, Lukas
(
ed.
);
Garg, Divya
(
ed.
)
-
2023
's world, where social media and
social
marketing
have a wide reach. With practical applications and case studies for marketing …
Persistent link: https://www.econbiz.de/10014283887
Saved in:
3
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
4
Co-designing
social
marketing
programs with "bottom of the pyramid" citizens
Schmidtke, David
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
International journal of market research
63
(
2021
)
1
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
Saved in:
5
Coming and going in loops : participatory modelling of a system with all its complexity
Brychkov, Dmitry
;
Domegan, Christine
;
McHugh, Patricia
- In:
Journal of macromarketing
42
(
2022
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012802028
Saved in:
6
Improving theory use in
social
marketing
: the TITE four-step theory application process
Willmott, Taylor Jade
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 222-255
Persistent link: https://www.econbiz.de/10013274476
Saved in:
7
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
8
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
9
Closing the confidence gap in STEM : a
social
marketing
approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
10
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
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