//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Breugelmans, Els"
~person:"Lam, Iok Keng Veronica"
~person:"Rumler, Andrea"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Retail trade
Kundenbindungsprogramm
10
Loyalty program
10
Beziehungsmarketing
9
Relationship marketing
9
Einzelhandel
7
Consumer behaviour
4
Konsumentenverhalten
4
Customer satisfaction
3
Kundenzufriedenheit
3
Austria
2
Big Data
2
Big data
2
Data Mining
2
Data mining
2
Deutschland
2
Germany
2
Loyalty program design
2
Loyalty programs
2
Retailing
2
Sales promotion
2
Schweiz
2
Switzerland
2
Verkaufsförderung
2
loyalty program
2
Österreich
2
Beziehungsmanagement
1
Confidence
1
Consumer flexibility
1
Customer relationship management
1
Data protection
1
Datenschutz
1
Dienstleistungsqualität
1
Emerging trends
1
Emotion
1
Feldforschung
1
Field research
1
Gutschein
1
Inequality
1
Kundenmanagement
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
5
German
2
Author
All
Breugelmans, Els
Lam, Iok Keng Veronica
Rumler, Andrea
Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Wansink, Brian
3
Wierich, Ralf
3
Ahmed, Zafar U.
2
Bendle, Neil T.
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Hagberg, Johan
2
Hoffmann, Nicolas
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Leenheer, Jorna
2
Muhamad Azrin Nazri
2
Natter, Martin
2
Nies, Salome
2
Nor Asiah Omar
2
Omar, Nor Asiah
2
Rossi, Federico
2
Smith, Alan D.
2
Stourm, Valeria
2
Taylor, Wayne
2
Tomczak, Torsten
2
Wang, Di
2
Wei, Yingqi
2
Wong, IpKin Anthony
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
3
Journal of travel and tourism marketing
2
Handelsforschung
1
Thexis / Fachbericht für Marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
3
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
4
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
5
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
6
Der Einfluss des Kundenbeziehungsmanagements auf den Erfolg von Coupon-Aktionen im Einzelhandel - Ergebnisse einer länderübergreifenden Explorationsstudie
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
- In:
Handelsforschung
19
(
2005
),
pp. 43-60
Persistent link: https://www.econbiz.de/10003287978
Saved in:
7
Kundenbeziehungsmanagement und der Einsatz von Coupons im stationären Einzelhandel : eine länderübergreifende Studie in Deutschland, Österreich und der Schweiz
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
; …
-
2005
Persistent link: https://www.econbiz.de/10013428729
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->