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~person:"Brink, René van den"
~person:"Kumar, V."
~subject:"Marketingmanagement"
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Marketingmanagement
Shapley value
93
Cooperative game
82
Kooperatives Spiel
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72
Theorie
59
Theory
59
Transferable utility
59
Transferierbarer Nutzen
59
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40
Customer value
37
Game theory
34
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34
Beziehungsmarketing
33
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33
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19
Myerson value
18
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13
Consumer behaviour
10
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10
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Konsumentenverhalten
10
Measurement
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Messung
10
Axiomatization
9
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axiomatization
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cooperative TU-game
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customer lifetime value
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7
Equal division solution
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Marketing management
7
Selectope
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Brink, René van den
Kumar, V.
Gupta, Sunil
6
Hult, G. Tomas M.
6
Eggert, Andreas
5
Kleinaltenkamp, Michael
5
Madhani, Pankaj M.
5
Ferrell, Odies C.
4
Hanssens, Dominique M.
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Ko, Eunju
4
Lehmann, Donald R.
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Liu, Gordon
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Pauwels, Koen H.
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4
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Thaichon, Park
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4
Verhoef, Peter C.
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Ahearne, Michael
3
Akter, Shahriar
3
Al-Homaidi, Eissa A.
3
Bartling, Björn
3
Bonney, Lawrence
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Cornelissen, Gert
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Dewitte, Siegfried
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Fehr, Ernst
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Haas, Alexander
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Kim, Kyung Hoon
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Luo, Xueming
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Miles, Morgan P.
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Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
Customer lifetime
value
: what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
2
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
3
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
4
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
5
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
6
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
7
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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