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~person:"Brink, René van den"
~person:"Kumar, V."
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Search: subject:"Value"
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Customer value
33
Kundenwert
32
Beziehungsmarketing
27
Relationship marketing
27
Shapley value
25
Cooperative game
23
Kooperatives Spiel
22
Shapley-Wert
22
Theorie
19
Theory
19
Transferable utility
15
Transferierbarer Nutzen
15
Game theory
11
Spieltheorie
11
Consumer behaviour
8
Konsumentenverhalten
8
customer lifetime value
8
Marketing management
7
Marketingmanagement
7
Measurement
6
Messung
6
Performance measurement
6
Performance-Messung
6
Axiomatization
5
B-to-B-Marketing
5
Business-to-business marketing
5
Betriebliche Wertschöpfung
4
Core
4
Shareholder Value
4
Shareholder value
4
Stakeholder
4
USA
4
United States
4
Value creation
4
Firm performance
3
Firm value
3
Marketing
3
TU-game
3
Unternehmenserfolg
3
Unternehmenswert
3
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Undetermined
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Book / Working Paper
99
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61
Aufsatz in Zeitschrift
61
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7
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7
Case study
1
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1
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1
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Language
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English
68
Undetermined
6
German
1
Author
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Brink, René van den
Kumar, V.
Viscusi, W. Kip
52
Gereffi, Gary
40
Haaker, Andreas
40
Casajus, André
39
Freeman, R. Edward
39
Kurz, Heinz D.
35
McAleer, Michael
35
Vrontis, Demetris
35
Wang, Ruodu
34
Hammitt, James K.
33
Fabozzi, Frank J.
31
Han, Heesup
31
Pietrobelli, Carlo
31
Vargo, Stephen L.
31
Hammoudeh, Shawkat
30
Grönroos, Christian
29
Chan, Kam C.
27
Edvardsson, Bo
27
Ireland, Thomas R.
27
Kleinaltenkamp, Michael
27
Zaremba, Adam
27
Gil Saura, Irene
26
Hiller, Tobias
25
Lindgreen, Adam
25
Lusch, Robert F.
25
Moseley, Fred
25
Righi, Marcelo Brutti
25
Seuring, Stefan
25
Ponte, Stefano
24
Harrison, Jeffrey S.
23
Ko, Eunju
23
Schiereck, Dirk
23
Béal, Sylvain
22
Cnossen, Sijbren
22
Günther, Thomas
22
Hasan, Iftekhar
22
Keen, Michael
22
Thrassou, Alkis
22
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Journal of marketing
8
Journal of marketing research : JMR
5
Economic theory : official journal of the Society for the Advancement of Economic Theory
4
International journal of game theory : official journal of the Game Theory Society
4
Theory and decision : an international journal for multidisciplinary advances in decision science
4
Journal of the Academy of Marketing Science
3
MSI reports : working paper series
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of economic theory
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
Journal of mathematical economics
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Mathematical methods of operations research
2
Social choice and welfare
2
Theory and Decision
2
Economic theory
1
Economics letters
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International Journal of Game Theory
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of creating value
1
Journal of retailing
1
Journal of service research : JSR
1
Marketing Letters
1
Mathematical methods of operations research : ZOR
1
Operations research letters
1
Optimization models with economic and game theoretic applications
1
The Routledge companion to strategic marketing
1
The handbook of marketing research : uses, misuses, and future advances
1
Top : an official journal of the Spanish Society of Statistics and Operations Research
1
Top : transactions in operations research
1
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ECONIS (ZBW)
69
RePEc
6
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1
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75
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date (oldest first)
1
Value
creation and
value
appropriation
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
Saved in:
2
Value
-dominant logic : organizational principles
Mahajan, Gautam
;
Kumar, V.
;
Tregua, Marco
;
Bruni, Roberto
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1245-1271
Persistent link: https://www.econbiz.de/10014252279
Saved in:
3
Managing climate change risks and creating stakeholders'
value
via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
Creating enduring customer
value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
5
Directed communication in games with directed graphs
Gavilán, E. C.
;
Manuel, C.
;
Brink, René van den
- In:
Top : an official journal of the Spanish Society of …
31
(
2023
)
3
,
pp. 584-617
Persistent link: https://www.econbiz.de/10014384727
Saved in:
6
B2B marketing for industrial
value
addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
7
Equal loss under separatorization and egalitarian values
Zou, Zhengxing
;
Brink, René van den
- In:
Economics letters
194
(
2020
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012509407
Saved in:
8
Investigating the influence of characteristics of the new product introduction process on firm
value
: the case of the pharmaceutical industry
Sharma, Amalesh
;
Saboo, Alok R.
;
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
Saved in:
9
Compromising between the proportional and equal division values
Zou, Zhengxing
;
Brink, René van den
;
Funaki, Yukihiko
- In:
Journal of mathematical economics
97
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013183702
Saved in:
10
Customer lifetime
value
: what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
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