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~person:"Brodie, Roderick J."
~person:"Hyysalo, Sampsa"
~person:"Kleinaltenkamp, Michael"
~subject:"Dienstleistungsmanagement"
~subject:"Digital platform"
~subject:"USA"
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Dienstleistungsmanagement
Digital platform
USA
Customer integration
34
Kundenintegration
34
Beziehungsmarketing
16
Relationship marketing
16
Innovation
7
Innovation management
7
Innovationsmanagement
7
New product development
7
Produktentwicklung
7
Betriebliche Wertschöpfung
6
Value creation
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Theorie
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Theory
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Social web
4
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Dienstleistungsmarketing
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2
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Brodie, Roderick J.
Hyysalo, Sampsa
Kleinaltenkamp, Michael
Bruhn, Manfred
7
Fließ, Sabine
5
Hollebeek, Linda D.
5
Hadwich, Karsten
4
Jacob, Frank
4
Ramaswamy, Venkatram
4
Bove, Liliana L.
3
Conduit, Jodie
3
Hippel, Eric von
3
Krcmar, Helmut
3
Leimeister, Jan Marco
3
Ng, Irene
3
Papagiannidis, Savvas
3
Stauss, Bernd
3
Sweeney, Jillian C.
3
Altinay, Levent
2
Baglieri, Enzo
2
Bolton, Ruth N.
2
Breidbach, Christoph F.
2
Chen, Tom
2
Chew, Eng K.
2
Ehret, Michael
2
Estevão, Maria-José
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Franke, Nikolaus
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Freiling, Jörg
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2
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Haase, Michaela
2
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Ihlenburg, Ditmar
2
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2
Jaakkola, Elina
2
Johnson, Lester W.
2
Jurić, Biljana
2
Kurzmann, Heike
2
Lei, Jing
2
Leyer, Michael
2
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Journal of service research : JSR
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
3
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
4
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
5
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
6
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
7
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Saved in:
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