//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brown, Brian P."
~person:"Nyadzayo, Munyaradzi W."
~subject:"E-commerce"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-business relationship"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Markenführung
B-to-B-Marketing
14
Business-to-business marketing
14
Lieferantenmanagement
10
Supplier relationship management
10
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Brand management
6
Markenimage
6
Beziehungsmarketing
5
Relationship marketing
5
Brand
4
Markenartikel
4
Advertising
3
B2B branding
3
Electronic Commerce
3
KMU
3
SME
3
Social Web
3
Social web
3
Werbung
3
B2B advertising
2
Business services
2
Franchisor competence
2
Freie Berufe
2
Internet marketing
2
Online-Marketing
2
Professional service firms
2
Professional services
2
Structural equation model
2
Strukturgleichungsmodell
2
Unternehmensdienstleistung
2
Advertising effects
1
Affect
1
B2B
1
B2B brand loyalty
1
B2B communications
1
B2B customer engagement
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Brown, Brian P.
Nyadzayo, Munyaradzi W.
Christodoulides, George
7
Keränen, Joona
4
Swani, Kunal
4
Casidy, Riza
3
Corsaro, Daniela
3
Dash, Satyabhusan
3
Kowalkowski, Christian
3
O'Cass, Aron
3
Raddats, Chris
3
Saraniemi, Saila
3
Sarkar, Soumya
3
Singh, Jaywant
3
Ulkuniemi, Pauliina
3
Wang, Shan
3
Agnihotri, Raj
2
Anees-ur-Rehman, Muhammad
2
Archer, Norman P.
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Biedenbach, Galina
2
Cassia, Fabio
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chong, Woon Kian
2
Chung, Henry F. L.
2
De Chernatony, Leslie
2
Deb, Madhurima
2
Donthu, Naveen
2
Elmaghraby, Wedad
2
Ewing, Michael
2
Gabrielsson, Mika
2
Geigenmüller, Anja
2
Ghosh, Deviprasad
2
Gil Saura, Irene
2
Gopal, Anandasivam
2
Gupta, Alok
2
Hautamäki, Pia
2
He, Jiaxun
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
2
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
3
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
4
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
5
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
6
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
7
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
8
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
9
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->