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~person:"Brown, Stephen"
~person:"Lusch, Robert F."
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
~type:"article"
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Electronic Commerce
Marketingtheorie
Marketing theory
50
Marketing
32
Service-Dominant Logic
26
Service-dominant logic
26
Brand management
14
Markenführung
14
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14
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Brown, Stephen
Lusch, Robert F.
Tadajewski, Mark
53
Vargo, Stephen L.
34
Hunt, Shelby D.
28
Jones, D. G. Brian
26
Shaw, Eric H.
22
Wirtz, Bernd W.
15
Saren, Michael
14
Layton, Roger A.
13
Law, Chun Hung Roberts
12
Lehmann, Donald R.
12
Maclaran, Pauline
12
Alt, Rainer
11
Bruhn, Manfred
11
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Gierl, Heribert
11
Kollmann, Tobias
11
Neslin, Scott A.
11
Skiera, Bernd
11
Freiling, Jörg
10
Hanssens, Dominique M.
10
Kotler, Philip
10
Verhoef, Peter C.
10
Akaka, Melissa Archpru
9
Ghose, Anindya
9
Grönroos, Christian
9
Herrmann, Andreas
9
Shankar, Venkatesh
9
Smith, Alan D.
9
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9
Albers, Sönke
8
Dwivedi, Yogesh Kumar
8
Guo, Xiaolong
8
Kleinaltenkamp, Michael
8
Levy, Sidney J.
8
Meffert, Heribert
8
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8
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8
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Journal of the Academy of Marketing Science
4
European journal of marketing : EJM
3
Journal of consumer behaviour : an international research review
2
Journal of historical research in marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Marketing theory
2
Review of marketing research
2
The SAGE handbook of marketing theory
2
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of retailing
1
Journal of strategic marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Management information systems : mis quarterly
1
Marketing intelligence & planning
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Research in consumer behavior
1
The Routledge companion to contemporary brand management
1
The development of marketing theory and its philosophical underpinnings
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
41
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1
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41
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date (oldest first)
1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
3
Elevating
marketing
:
marketing
is dead! Long live
marketing
!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
4
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
5
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
6
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
7
Service-dominant logic : a guiding framework for inbound
marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
8
The complexity of context : a service ecosystems approach for international
marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
9
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
10
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
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