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~person:"Bruhn, Manfred"
~person:"De Callatay, François"
~person:"Iglesias, Oriol"
~subject:"Markenartikel"
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Markenartikel
Beziehungsmarketing
123
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123
Theorie
112
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112
Deutschland
103
Germany
94
Marketingmanagement
92
Marketing management
83
Marketing
75
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69
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68
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Bruhn, Manfred
De Callatay, François
Iglesias, Oriol
De Chernatony, Leslie
28
Keller, Kevin Lane
28
Fournier, Susan
23
Baumgarth, Carsten
22
Burmann, Christoph
22
Dawes, John
22
Phau, Ian
21
Esch, Franz-Rudolf
20
Sarkar, Abhigyan
19
Huber, Frank
18
Melewar, T. C.
17
Fetscherin, Marc
16
Romaniuk, Jenni
16
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14
Khan, Imran
14
Sarkar, Juhi Gahlot
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Sattler, Henrik
14
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14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Bauer, Hans H.
12
Ko, Eunju
12
Veloutsou, Cleopatra
12
Ind, Nicholas
11
MacInnis, Deborah J.
11
Schmidt, Holger J.
11
Trinh, Giang
11
Uggla, Henrik
11
Aaker, David A.
10
Ahlert, Dieter
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
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Global Brand Conference <11., 2016, Bradford>
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Springer Fachmedien Wiesbaden
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The journal of brand management : an international journal
5
Schriftenreihe Unternehmensführung und Marketing
3
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Basler Schriften zum Marketing
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
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Psychology & marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
3
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1
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand
management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
2
"Brands that do Good" : (11th global brand conference), University of Bradford School of
Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
3
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
4
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
5
Qualität der Dualen Kommunikation : Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten
Holzer, Matthias
-
2016
Persistent link: https://www.econbiz.de/10011428548
Saved in:
6
Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
7
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
8
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
9
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
Saved in:
10
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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