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~person:"Bruhn, Manfred"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Subject
All
B-to-B-Marketing
Konsumentenverhalten
Relationship marketing
Marketing
330
Beziehungsmarketing
210
Theorie
197
Theory
197
Marketingmanagement
188
Marketing management
175
Deutschland
132
Germany
124
Marktforschung
98
Market research
88
Unternehmen
76
Marketingtheorie
70
Marketing theory
68
Markenführung
64
Brand management
63
Consumer behaviour
63
Dienstleistung
57
Dienstleistungsmarketing
54
Kommunikation
54
Services marketing
53
Kundenwert
49
Lieferantenmanagement
46
Public relations
46
Supplier relationship management
46
Öffentlichkeitsarbeit
46
Customer value
44
Kommunikationspolitik
43
Werbung
38
Dienstleistungsqualität
37
Service quality
37
Communication
36
Marketingforschung
36
Strategisches Management
36
Advertising
35
Lehrbuch
34
Beziehungsmanagement
33
Kundenmanagement
33
Aufsatzsammlung
32
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Online availability
All
Undetermined
50
Free
3
Type of publication
All
Article
177
Book / Working Paper
83
Type of publication (narrower categories)
All
Article in journal
108
Aufsatz in Zeitschrift
108
Aufsatz im Buch
68
Book section
68
Collection of articles of several authors
27
Sammelwerk
27
Handbook
23
Handbuch
23
Aufsatzsammlung
20
Lehrbuch
14
Bibliografie enthalten
12
Bibliography included
12
Case study
12
Fallstudie
12
Textbook
10
Festschrift
9
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Glossar enthalten
2
Glossary included
2
Guidebook
2
Ratgeber
2
Reprint
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Advisory report
1
Bibliografie
1
Collection of articles written by one author
1
Einführung
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Gutachten
1
Interview
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
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Language
All
English
135
German
130
Author
All
Bruhn, Manfred
Kumar, V.
Malhotra, Naresh K.
Pepels, Werner
Homburg, Christian
139
Han, Heesup
83
Huber, Frank
83
Herrmann, Andreas
80
Bauer, Hans H.
78
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
65
Mattila, Anna S.
58
Hollebeek, Linda D.
54
Krafft, Manfred
53
Loureiro, Sandra Maria Correia
53
Sheth, Jagdish N.
49
Walsh, Gianfranco
49
Grewal, Dhruv
48
Piller, Frank T.
48
Palmatier, Robert W.
47
Backhaus, Klaus
46
Stauss, Bernd
46
Phau, Ian
44
Thaichon, Park
44
Vrontis, Demetris
44
Gil Saura, Irene
42
Mittal, Vikas
42
Bang, Nguyen
41
Gierl, Heribert
41
Ko, Eunju
40
Svensson, Göran
40
Swoboda, Bernhard
40
Hennig-Thurau, Thorsten
39
Dwivedi, Yogesh Kumar
38
Woodside, Arch G.
38
Neslin, Scott A.
37
Prentice, Catherine
37
Van den Poel, Dirk
37
Smith, Alan D.
36
Stock-Homburg, Ruth
36
Hippner, Hajo
35
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Institution
All
Deutscher Taschenbuch-Verlag <München>
1
INSEAD
1
Springer-Verlag GmbH
1
Verlag Franz Vahlen
1
Published in...
All
Journal of marketing
12
Journal of the Academy of Marketing Science
10
Journal of marketing research : JMR
9
Legends in marketing
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Marketing : ZFP ; journal of research and management
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Forum Dienstleistungsmanagement
5
Journal of international marketing
5
SpringerLink / Bücher
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
Wissenschaft & Praxis
4
dtv / Beck-Wirtschaftsberater im dtv
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of retailing
3
Kundenintegration : Forum Dienstleistungsmanagement
3
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Review of marketing research
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Dienstleistungsmanagement : Jahrbuch
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of marketing : EJM
2
Handbook of research on customer equity in marketing
2
Handbuch Kundenbindungsmanagement
2
Handelsforschung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Kredit und Kapital
2
Research and the development of pedagogical materials : working papers
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
The journal of brand management : an international journal
2
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Source
All
ECONIS (ZBW)
260
Showing
1
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10
of
260
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articles prioritized
date (newest first)
date (oldest first)
1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
6
The role of marketer-generated content in customer engagement
marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
8
Kundenorientierung, Kundenzentrierung und Customer-Dominant Logic : welche Beiträge leisten die Konzepte für die kundenorientierte Unternehmensführung?
Bruhn, Manfred
;
Hadwich, Karsten
;
Saleschus, Maxim
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 109-145)
.
2023
Persistent link: https://www.econbiz.de/10013555049
Saved in:
9
Customer engagement and
marketing
practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
10
Integrated
marketing
communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
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