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~person:"Bruhn, Manfred"
~person:"Petersen, J. Andrew"
~person:"Skiera, Bernd"
~subject:"Bankmarketing"
~subject:"Betriebliche Kennzahl"
~subject:"Performance-Messung"
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Search: subject:"customer lifetime value"
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Bankmarketing
Betriebliche Kennzahl
Performance-Messung
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Bruhn, Manfred
Petersen, J. Andrew
Skiera, Bernd
Kumar, V.
5
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Vertriebssteuerung in der Finanzdienstleistungsindustrie
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ECONIS (ZBW)
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1
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 118-131
Persistent link: https://www.econbiz.de/10009161334
Saved in:
2
My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10003982244
Saved in:
3
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
4
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
5
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
6
Service Profit Chain : Ausrichtung des Bankvertriebs an kundenorientierten Zielen
Bruhn, Manfred
;
Georgi, Dominik
- In:
Vertriebssteuerung in der Finanzdienstleistungsindustrie
,
(pp. 23-45)
.
2008
Persistent link: https://www.econbiz.de/10003699330
Saved in:
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