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~person:"Butt, Irfan"
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Butt, Irfan
Kaiser, Harry M.
67
Eisend, Martin
49
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
28
Septianto, Felix
28
Wilbur, Kenneth C.
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Nilssen, Tore
27
Rosengren, Sara
27
Saffer, Henry
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Pflaum, Dieter
26
Nickel, Volker
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Okazaki, Shintaro
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Zaccour, Georges
25
Sethi, Suresh
24
Sørgard, Lars
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Dahlén, Micael
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Diehl, Sandra
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Esch, Franz-Rudolf
23
Pepels, Werner
23
Bruhn, Manfred
22
Stafford, Marla Royne
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Yoon, Sukki
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Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Schweiger, Günter
20
Jullien, Bruno
19
Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Yoon, Hye Jin
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Campbell, Colin L.
18
Dens, Nathalie
18
Ford, John B.
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Peitz, Martin
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Health marketing quarterly
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Journal of customer behaviour
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Journal of global marketing
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ECONIS (ZBW)
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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
2
Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan
;
Iqbal, Tariq
;
Zohaib, Sadia
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
Saved in:
3
Television advertising and children : methodological and publication trends
Hasan, Tania
;
Butt, Irfan
- In:
The marketing review
18
(
2018
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011961550
Saved in:
4
Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning
Butt, Irfan
;
Mukerji, Bhasker
;
Shareef, Mahmud Akhter
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011843591
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