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~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~person:"Scarpaci, Joseph L."
~subject:"Cross-cultural marketing"
~subject:"Jugendliche"
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Search: subject_exact:"Zielgruppe"
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Cross-cultural marketing
Jugendliche
Target group
9
Zielgruppe
9
Advertising
6
Werbung
6
Advertising effects
5
Ethnic group
5
Ethnische Gruppe
5
Werbewirkung
5
Youth
4
Consumer behaviour
3
Konsumentenverhalten
3
Cultural identity
2
Interkulturelles Marketing
2
Kulturelle Identität
2
Consumer attitudes
1
Drogenkonsum
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Drug consumption
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Emotion
1
Hispanics
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Hispano-Amerikaner
1
Homosexuality
1
Homosexualität
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Malaysia
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Minderheit
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Niederlande
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
1
Social Marketing
1
Social behaviour
1
Social marketing
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Soziales Verhalten
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Butt, Muhammad Mohsin
Puntoni, Stefano
Scarpaci, Joseph L.
Hudders, Liselot
5
Cauberghe, Veroline
3
De Jans, Steffi
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Vanwesenbeeck, Ini
3
Boukas, Nikolaos
2
Cauberghe, Verolien
2
De Run, Ernest Cyril
2
Deli-Gray, Zsuzsa
2
Hongjun, Wang
2
Li, Mimi
2
Pelsmacker, Patrick de
2
Pires, Guilherme D.
2
Ponnet, Koen
2
Russell, Dale W.
2
Schneeweiß, Sandra
2
Stanton, John
2
Steiner, Karin
2
Walrave, Michel
2
Xu, Wenqing
2
Achterkamp, Marjolein Clasine
1
Adomaitis, Alyssa Dana
1
Ahn, Jungsun
1
Ahn, Regina
1
Ali, Moazzam
1
An, Soontae
1
Armey, Laura
1
Arnas, Yaşare Aktaş
1
Arslan, Tulin Vural
1
Arslanagic-Kalajdzic, Maja
1
Ashton, John K.
1
Atalay, Kumru Didem
1
Atik, Deniz
1
Baker, Jillian L.
1
Bakir, Aysen
1
Barth, Wolfgang
1
Bassiouni, Dina H.
1
Batat, Wided
1
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Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
ERIM report series research in management
1
International journal of nonprofit and voluntary sector marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
5
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1
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
2
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
Saved in:
3
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
4
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
5
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
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