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~person:"Cable, Daniel M."
~person:"Tyler, B. David"
~person:"Young, Joyce A."
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Motorsport
6
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2
Marketing management
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Marketingmanagement
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Cable, Daniel M.
Tyler, B. David
Young, Joyce A.
DeGaris, Larry
4
Jensen, Jonathan A.
4
Cobbs, Joe
3
Cobbs, Joe B.
3
Depken, Craig A.
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Castellucci, Fabrizio
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International journal of sport management and marketing : IJSMM
1
Journal of advertising research
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Sport management review
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ECONIS (ZBW)
6
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1
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
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2
Explaining stakeholder identification with moderate prestige collectives : a study of NASCAR fans
Elsbach, Kimberly D.
;
Cable, Daniel M.
- In:
Organization studies : an international …
40
(
2019
)
9
,
pp. 1279-1305
Persistent link: https://www.econbiz.de/10012061712
Saved in:
3
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
4
An examination of marketing channel conflict and cooperation in the motorsports industry
Gailey, Edward D.
;
Young, Joyce A.
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009578201
Saved in:
5
The formula one Australian Grand Prix : exploring the triple bottom line
Fairley, Sheranne
;
Tyler, B. David
;
Kellett, Pamm
; …
- In:
Sport management review
14
(
2011
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10009160475
Saved in:
6
The IndyCar Series : a marketing channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
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