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~person:"Cabral, Luís M. B."
~person:"Mariutti, Fabiana Gondim"
~person:"Prügl, Reinhard"
~person:"Shams, S. M. Riad"
~subject:"Markenführung"
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Markenführung
Reputation
15
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7
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7
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5
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Cabral, Luís M. B.
Mariutti, Fabiana Gondim
Prügl, Reinhard
Shams, S. M. Riad
Foroudi, Pantea
6
Melewar, T. C.
5
Abimbola, Temi
3
Bang, Nguyen
3
Choi, Jay Pil
3
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3
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2
Giraldi, Janaina de Moura Engracia
2
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2
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2
Hussain, Shahzeb
2
Jeon, Doh-Shin
2
Kick, Markus
2
Markovič, Peter
2
Pollák, František
2
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2
Shin, Hyun-Sin
2
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2
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1
Adomako, Samuel
1
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1
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1
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1
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1
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Family business review : journal of the Family Firm Institute
1
Global business & economics review
1
International journal of business and globalisation : IJBG
1
International journal of industrial organization
1
Journal of advances in management research : JAMR
1
Journal of family business strategy
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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ECONIS (ZBW)
7
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1
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
2
China's reputation in the USA
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
14
(
2020
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
Saved in:
3
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
4
Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia
;
Maheshwari, Vishwas
; …
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
Saved in:
5
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
6
Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Shams, S. M. Riad
- In:
Journal of advances in management research : JAMR
12
(
2015
)
3
,
pp. 314-329
Persistent link: https://www.econbiz.de/10011507416
Saved in:
7
Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B.
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
Saved in:
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