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~person:"Caminal, Ramón"
~person:"Ieva, Marco"
~person:"Krafft, Manfred"
~person:"Mattila, Anna S."
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Search: subject_exact:"Loyalty program"
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Loyalty program
22
Kundenbindungsprogramm
21
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
16
Konsumentenverhalten
15
Customer satisfaction
5
Kundenzufriedenheit
5
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3
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Social exchange theory
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loyalty reward program
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Caminal, Ramón
Ieva, Marco
Krafft, Manfred
Mattila, Anna S.
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Hoffmann, Anke
7
Papenhoff, Heike
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Polinsky, Alan Mitchell
6
Prein, Jan
6
Steinhoff, Lena
6
Stourm, Valeria
6
Fang, Zheng
5
Huber, Frank
5
Kopalle, Praveen K.
5
Luo, Xueming
5
Neslin, Scott A.
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
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Springer Fachmedien Wiesbaden
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International journal of hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Barcelona GSE working paper series : working paper
1
Customer engagement marketing
1
Discussion paper / Centre for Economic Policy Research
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of Services Marketing
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service theory and practice
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Kundenmanagement & Electronic Commerce
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The journal of industrial economics
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ECONIS (ZBW)
21
Other ZBW resources
1
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
3
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
4
Time-limited loyalty rewards
Caminal, Ramón
-
2020
Persistent link: https://www.econbiz.de/10012485254
Saved in:
5
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
6
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
7
Loyalty management : from loyalty programs to omnichannel customer experiences
Ziliani, Cristina
;
Ieva, Marco
-
2020
Persistent link: https://www.econbiz.de/10013180746
Saved in:
8
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
9
The social influence of other consumers on consumers’ reward donations
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
Saved in:
10
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
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