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~person:"Campelo, Adriana"
~person:"Hanna, Sonya"
~person:"Jaenichen, Sebastian"
~person:"Roy, Sanjit"
~person:"Weber, Florian"
~subject:"Markenimage"
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Search: subject_exact:"Regionenmarke"
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Markenimage
Place marketing
21
Standortmarketing
21
Brand management
9
Markenführung
9
Brand image
8
City marketing
5
Stadtmarketing
5
Destination management
4
Destinationsmanagement
4
Standortpolitik
4
Tourism marketing
4
Tourismusmarketing
4
International tourism
3
Internationaler Tourismus
3
Nachhaltige Stadtentwicklung
3
Place branding
3
Regional business growth programme
3
Sustainable urban development
3
Trend
3
Wirtschaftsförderung
3
place branding
3
Beziehungsmarketing
2
Decision under uncertainty
2
Designation of origin
2
Entscheidung unter Unsicherheit
2
Gewerbegebiet
2
Herkunftsbezeichnung
2
Industrial park
2
Location choice
2
Location factor
2
Location policy
2
Regional development
2
Regionalentwicklung
2
Relationship marketing
2
Signalling
2
Stakeholder
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Standortfaktor
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Campelo, Adriana
Hanna, Sonya
Jaenichen, Sebastian
Roy, Sanjit
Weber, Florian
Bang, Nguyen
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Melewar, T. C.
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Gupta, Suraksha
3
Papadopoulos, Nicolas G.
3
Rowley, Jennifer
3
Biran, Avital
2
Charters, Steve
2
Gertner, Rosane K.
2
Hamzaoui-Essoussi, Leila
2
Hultman, Magnus
2
Jaffe, Eugene D.
2
Lam, Phoenix
2
Skinner, Heather
2
Yousaf, Salman
2
Zenker, Sebastian
2
Acharya, Alok
1
Adams, Frank G.
1
Ageeva, Elena
1
Agnoli, Lara
1
Ahen, Frederick
1
Aitken, Robert
1
Akarsu, Tugra Nazlil
1
Aldabbas, Hazem
1
Ardahanlioglu, Eyup
1
Aronsson, Lars
1
Aslam, M. K. Muhammed
1
Avdan, Oksana
1
Bai, Serhii
1
Bashir, Makhmoor
1
Baxter, Jessica
1
Beckman, Eric
1
Beckmann, Suzanne C.
1
Beeton, Sue
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of strategic marketing
1
Strategic place branding methodologies and theory for tourist attraction
1
The journal of asset management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
4
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
5
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
6
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
7
Sense of place : the importance for destination branding
Campelo, Adriana
;
Aitken, Robert
;
Thyne, Maree
;
Gnoth, …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
Saved in:
8
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
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