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~person:"Cateora, Philip R."
~person:"Diamantopoulos, Adamantios"
~person:"Mooij, Marieke K. de"
~person:"Sinkovics, Rudolf R."
~subject:"Brand management"
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Search: subject_exact:"Globales Marketing"
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International marketing
60
Internationales Marketing
60
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24
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Cultural identity
13
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13
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Cateora, Philip R.
Diamantopoulos, Adamantios
Mooij, Marieke K. de
Sinkovics, Rudolf R.
Steenkamp, Jan-Benedict E. M.
7
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Alden, Dana
5
Batra, Rajeev
5
Davvetas, Vasileios
5
Strebinger, Andreas
5
Swoboda, Bernhard
5
Torelli, Carlos J.
5
Ahlert, Dieter
4
Burmann, Christoph
4
Coulter, Robin A.
4
Jin, Byoungho
4
Johansson, Johny K.
4
Magnusson, Peter
4
Ozsomer, Aysegul
4
Pennemann, Karin
4
Schroeder, Jonathan E.
4
Strizhakova, Yuliya
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Biedenbach, Galina
3
Canalichio, Pete
3
Cedrola, Elena
3
Checchinato, Francesca
3
Cote, Joseph A.
3
Feinberg, Fred M.
3
Grudecka, Anna
3
Halkias, Georgios
3
Hofer, Katharina
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Lans, Ralf van der
3
Punyatoya, Plavini
3
Samiee, Saeed
3
Sichtmann, Christina
3
Sinning, Carolina
3
Stolle, Wulf
3
Supphellen, Magne
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Journal of business research : JBR
5
Journal of international marketing
3
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
13
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1
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
4
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
5
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
6
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
7
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
8
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
9
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
10
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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