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~person:"Cauberghe, Veroline"
~person:"Matthes, Jörg"
~subject:"Bibliometrie"
~subject:"Children"
~subject:"Unternehmenspublizität"
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Bibliometrie
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Advertising effects
25
Werbewirkung
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Consumer behaviour
17
Konsumentenverhalten
17
Kinder
11
Product Placement
11
Product placement
11
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Cauberghe, Veroline
Matthes, Jörg
Hudders, Liselot
11
Reijmersdal, Eva A. van
11
Bakir, Aysen
9
Rozendaal, Esther
9
Buijzen, Moniek
8
Pelsmacker, Patrick de
7
De Jans, Steffi
6
Naderer, Brigitte
6
Terlutter, Ralf
6
Vanwesenbeeck, Ini
6
Stafford, Marla Royne
5
An, Soontae
4
Dens, Nathalie
4
Ju, Ilwoo
4
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3
Boerman, Sophie C.
3
Cassia, Fabio
3
Castonguay, Jessica
3
Evans, Nathaniel J.
3
Grohs, Reinhard
3
Hoy, Mariea Grubbs
3
Huh, Jisu
3
Kulczynski, Alicia
3
Laczniak, Russell N.
3
McAlister, Anna R.
3
Nairn, Agnès
3
Nicolini, Valentina
3
Oates, Caroline J.
3
Palan, Kay M.
3
Panic, Katarina
3
Robertson, Kirsten
3
Spielvogel, Ines
3
Tellis, Gerard J.
3
Thyne, Maree
3
Van de Sompel, Dieneke
3
Verhellen, Yann
3
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3
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
European journal of marketing : EJM
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
12
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1
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
4
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
5
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
6
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
7
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
8
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
9
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
10
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Hudders, Liselot
;
Pauw, Pieter de
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 333-349
Persistent link: https://www.econbiz.de/10011705774
Saved in:
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