Samiee, Saeed (ed.); Katsikeas, Constantine S. (ed.); … - 2024
-border marketing partnerships: A behavioral approach -- Part C: Brands and Branding in International Marketing -- Chapter 5: How …’ cognitive limitations -- Part D: The Consumer in International Marketing -- Chapter 7: Cosmopolitan consumers as a target group … -- Part E: New Frontiers in International Marketing -- Chapter 9: Chief marketing officers’ discretion and firms …