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~person:"Cavusgil, S. Tamer"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
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Search: subject_exact:"Internationale Werbung"
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International marketing
12
Internationales Marketing
12
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3
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3
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3
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3
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Cavusgil, S. Tamer
Diamantopoulos, Adamantios
18
Manrai, Ajay K.
15
Samiee, Saeed
14
Laroche, Michel
12
Sousa, Carlos M. P.
12
Steenkamp, Jan-Benedict E. M.
11
Westjohn, Stanford A.
11
Griffith, David A.
10
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Leonidou, Leonidas C.
10
Swoboda, Bernhard
10
Magnusson, Peter
9
Boso, Nathaniel
8
Cadogan, John W.
8
Cleveland, Mark
8
Douglas, Susan P.
8
Oh, Han-Mo
8
Schlegelmilch, Bodo B.
8
Sheth, Jagdish N.
8
Alon, Ilan
7
Craig, C. S.
7
Ghauri, Pervez N.
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mueller, Barbara
7
Ozsomer, Aysegul
7
Papadopoulos, Nicolas G.
7
Riefler, Petra
7
Shoham, Aviv
7
Taylor, Charles Raymond
7
Vrontis, Demetris
7
Calantone, Roger J.
6
Gabrielsson, Mika
6
Gabrielsson, Peter
6
He, Xinming
6
Julian, Craig C.
6
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European journal of marketing : EJM
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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ECONIS (ZBW)
12
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1
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
2
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
3
Delineating foreign market potential : a tool for international market selection
Ozturk, Ayse
;
Joiner, Eric
;
Cavusgil, S. Tamer
- In:
Thunderbird international business review
57
(
2015
)
2
,
pp. 119-141
Persistent link: https://www.econbiz.de/10010509525
Saved in:
4
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
5
Reflections on international marketing : destructive regeneration and multinational firms
Cavusgil, S. Tamer
;
Cavusgil, Erin
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10009524898
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
7
Manufacturer governance of foreign distributor relationships : Do relational norms enhance competitivenes in the export markets? C. Zhang; S. T. Cavusgil; A. S. Roath
Zhang, C.
;
Cavusgil, S. Tamer
;
Roath, A. S.
- In:
Journal of international business studies : JIBS ; an …
34
(
2003
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10001967252
Saved in:
8
Pricing for global markets
Cavusgil, S. Tamer
- In:
The Columbia journal of world business : publ. …
31
(
1996
)
4
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001214833
Saved in:
9
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
10
Firm and management characteristics as discriminators of export marketing activity
Cavusgil, S. Tamer
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10001029653
Saved in:
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