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~person:"Cedrola, Elena"
~person:"Ko, Eunju"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Brand management
Konsumentenverhalten
Marketingmanagement
Markenführung
6
Bekleidungsindustrie
4
Clothing industry
4
Fashion
3
Luxury goods
3
Luxusgüter
3
Mode
3
Globalisierung
2
Globalization
2
Artification
1
Authenticity
1
Blogging
1
Brand
1
Brand communication
1
Brand equity
1
Brand extension
1
Brand image
1
Brand portfolio
1
Business start-up
1
Chiara Ferragni
1
China
1
Co-branding
1
Commoditization
1
Comparison
1
Cultural heritage
1
Entrepreneurship
1
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1
Fashion brand
1
Gruppo Ermenegildo Zegna
1
Influencer marketing
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International marketing
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Internationales Marketing
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Italien
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1
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Cedrola, Elena
Ko, Eunju
Esch, Franz-Rudolf
52
Burmann, Christoph
27
Baumgarth, Carsten
25
Meffert, Heribert
17
Ahlert, Dieter
13
Keller, Kevin Lane
13
Strödter, Kristina
12
Bauer, Hans H.
11
Bruhn, Manfred
11
Michael, Bernd M.
10
Binckebanck, Lars
9
Fischer, Alexander
9
Meyer, Anton
9
Langner, Tobias
8
Park, C. Whan
8
Woisetschläger, David
8
Adeola, Ogechi
7
Bald, Thorsten
7
Calder, Bobby J.
7
Fantapié Altobelli, Claudia
7
Fournier, Susan
7
Tybout, Alice M.
7
Baetzgen, Andreas
6
Förster, Kati
6
Hartmann, Kerstin
6
Huber, Frank
6
Ind, Nicholas
6
Knörle, Christian
6
Könecke, Thomas
6
MacInnis, Deborah J.
6
Mogaji, Emmanuel
6
Schmitt, Bernd
6
Tomczak, Torsten
6
Aaker, David A.
5
Berndt, Ralph
5
Brunner, Christian Boris
5
Gawlowski, Dominika
5
Hermanns, Arnold
5
Herrmann, Andreas
5
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Fashion brand internationalization : opportunities and challenges
2
Fashion branding and communication : core strategies of European luxury brands
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Tourism sensemaking : strategies to give meaning to experience
1
Source
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ECONIS (ZBW)
6
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1
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
Saved in:
2
Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Masé, Stefania
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 155-184)
.
2017
Persistent link: https://www.econbiz.de/10012498568
Saved in:
3
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
4
Overview of fashion brand internationalization : theories and trends
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 1-30)
.
2016
Persistent link: https://www.econbiz.de/10011500851
Saved in:
5
Ermenegildo Zegna : when family values guide global expansion in the luxury industry
Cedrola, Elena
;
Silchenke, Ksenia
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 31-64)
.
2016
Persistent link: https://www.econbiz.de/10011500853
Saved in:
6
Cultural heritage fashion branding in Asia
Ko, Eunju
;
Lee, Seulgi
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 89-109)
.
2011
Persistent link: https://www.econbiz.de/10009380891
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