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~person:"Chan, Fanny Fong Yee"
~person:"Küster, Inés"
~person:"Sonnac, Nathalie"
~subject:"Advertising effects"
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Chan, Fanny Fong Yee
Küster, Inés
Sonnac, Nathalie
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Reijmersdal, Eva A. van
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Chen, Huan
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Chan, Fong Yee
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Journal of promotion management : JPM
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Breaking new ground in theory and practice
1
Engaging consumers through branded entertainment and convergent media
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International marketing review
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Product placement bibliometric study : generic journals versus specific-communication journals
Vila-López, Natalia
;
Küster, Inés
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1368-1397
Persistent link: https://www.econbiz.de/10014365732
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2
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
3
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
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4
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
5
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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6
Product placement in video games : image transference among emotions
Küster, Inés
;
Vila, Natalia
;
Hernández, Asunción
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 127-148)
.
2015
Persistent link: https://www.econbiz.de/10011389592
Saved in:
7
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
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