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~person:"Chen, Haipeng"
~person:"Orth, Ulrich R."
~subject:"Konsumentenverhalten"
~subject:"Product management"
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Konsumentenverhalten
Product management
Product design
15
Produktgestaltung
15
Consumer behaviour
10
Packaging
6
Verpackung
6
Brand image
4
Markenimage
4
Brand management
3
Markenführung
3
International marketing
2
Internationales Marketing
2
Marketing management
2
Marketingmanagement
2
Perception
2
Product quality
2
Produktqualität
2
Theorie
2
Theory
2
Wahrnehmung
2
Aesthetics
1
Brand
1
Cognition
1
Constructivism
1
Design
1
Experiment
1
Food packaging
1
Glass packaging
1
Glasverpackung
1
Hedonic consumption
1
Informationsverarbeitung
1
Kognition
1
Konstruktivismus
1
Lebensmittelverpackung
1
Markenartikel
1
Market segmentation
1
Marktsegmentierung
1
Metaphors
1
New product development
1
Package design
1
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Article
8
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7
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7
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2
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English
9
German
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Chen, Haipeng
Orth, Ulrich R.
Herrmann, Andreas
11
Chhajed, Dilip
5
Dahl, Darren W.
5
Landwehr, Jan Rüdiger
5
Moreau, C. Page
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Eppinger, Steven D.
4
Hagtvedt, Henrik
4
Heitmann, Mark
4
Knittel, Christopher R.
4
Kumar, Deepak S.
4
Kumar, Minu
4
Purani, Keyoor
4
Schreier, Martin
4
Soderbery, Anson
4
Spence, Charles
4
Ulrich, Karl T.
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Herd, Kelly B.
3
Jiang, Zhenhui
3
Krishna, Aradhna
3
Landwehr, Jan R.
3
Mishra, Abhishek
3
Mugge, Ruth
3
Patrick, Vanessa M.
3
Pleyers, Gordy
3
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Christian-Albrechts-Universität zu Kiel
1
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Journal of retailing and consumer services
2
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Psychology & marketing
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
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ECONIS (ZBW)
10
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1
Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
Saved in:
2
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin
-
2017
Persistent link: https://www.econbiz.de/10011777496
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
Beauty in the eyes of its beholders : effects of design novelty on consumer preference
Liu, Fu
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Li, Xingbo
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012171820
Saved in:
5
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Saved in:
6
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
7
Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009240951
Saved in:
8
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
9
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
10
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
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