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~person:"Choe, Ja Young"
~person:"Guibert, Nathalie"
~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Brand management"
~subject:"Brand satisfaction"
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Search: subject_exact:"Markenidentität"
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Brand management
Brand satisfaction
Brand image
34
Markenimage
34
Markenführung
31
Consumer behaviour
21
Konsumentenverhalten
21
Brand
19
Markenartikel
19
Beziehungsmarketing
14
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14
Brand experience
9
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7
Customer satisfaction
5
Kundenzufriedenheit
5
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4
Corporate social responsibility
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CSR
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Brand-self connections
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ISM
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Choe, Ja Young
Guibert, Nathalie
Khan, Imran
Park, C. Whan
Burmann, Christoph
60
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Bruhn, Manfred
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Han, Heesup
15
Romaniuk, Jenni
15
Christodoulides, George
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Huber, Frank
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Park, Jungkun
11
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Society for Consumer Psychology.
1
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International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Brands and brand management : contemporary research perspectives
1
Cornell hospitality quarterly : CQ
1
Foundations and trends in marketing : FTMKT
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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Measuring and managing brands
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1
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ECONIS (ZBW)
31
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
4
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
5
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
6
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
7
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
8
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
9
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
10
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
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