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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Guzman, Francisco"
~subject:"Markenartikel"
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Markenartikel
Markenimage
66
Brand image
65
Brand management
52
Markenführung
52
Consumer behaviour
38
Konsumentenverhalten
38
Brand
25
Brand equity
11
Beziehungsmarketing
10
Messung
10
Relationship marketing
10
Measurement
9
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7
Social web
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Corporate Social Responsibility
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Corporate social responsibility
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Werbewirkung
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Advertising
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Customer integration
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Designation of origin
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Emotion
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Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Guzman, Francisco
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Melewar, T. C.
11
Ekinci, Yuksel
10
Khamitov, Mansur
10
Rahman, Zillur
10
Baumgarth, Carsten
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Romaniuk, Jenni
9
Sattler, Henrik
9
Usman, Osly
9
Aaker, Jennifer
8
Burmann, Christoph
8
Dawes, John
8
Gutjahr, Gert
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Foroudi, Pantea
7
Fournier, Susan
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Kumar, Vikas
7
Machado, Joana César
7
Peitz, Martin
7
Sharp, Byron
7
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The journal of product & brand management
6
Journal of business research : JBR
4
European journal of marketing : EJM
3
The journal of brand management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of euromarketing
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
Working paper series / City University Business School
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Working paper series / The City University Business School
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ECONIS (ZBW)
25
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11
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
12
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
13
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
14
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
15
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
16
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
17
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
18
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
19
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
20
Breaking free from the industrial age paradigm of branding
Christodoulides, George
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
Saved in:
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