//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Rahman, Zillur"
~person:"Usman, Osly"
~subject:"Measurement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenimage"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Measurement
Markenimage
81
Brand image
80
Brand management
54
Markenführung
54
Consumer behaviour
48
Konsumentenverhalten
48
Brand
34
Markenartikel
34
Beziehungsmarketing
12
Messung
12
Relationship marketing
12
Social Web
12
Social web
12
Internet marketing
9
Online-Marketing
9
Kaufentscheidung
8
Purchase decision
8
Advertising effects
7
Brand loyalty
7
Customer satisfaction
7
Kundenzufriedenheit
7
Preismanagement
7
Pricing strategy
7
Product quality
7
Produktqualität
7
Werbewirkung
7
Bibliometrics
5
Bibliometrie
5
Brand equity
5
Brand experience
5
Celebrity endorsement
5
Celebrity-Werbung
5
Dienstleistungsqualität
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Viral marketing
5
Virales Marketing
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
8
German
3
Author
All
Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Rahman, Zillur
Usman, Osly
Sattler, Henrik
5
Bentele, Günter
4
Goldfarb, Avi
4
Hoepfner, Jörg
4
Lehmann, Donald R.
4
Moorthy, Sridhar
4
Buchele, Mark-Steffen
3
Höfer, Björn
3
Liebert, Tobias
3
Perrey, Jesko
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Schnittka, Oliver
3
Zarantonello, Lia
3
Ailawadi, Kusum L.
2
Attri, Rekha
2
Azar, Pablo
2
Bagozzi, Richard P.
2
Borkovsky, Ron N.
2
Bosch, Volker
2
Cadogan, John W.
2
Cho, Eunjoo
2
Cuneo, Andres
2
Decker, Reinhold
2
Dolnicar, Sara
2
Eggers, Felix
2
Fetscherin, Marc
2
Fiore, Ann Marie
2
French, Alan
2
Fuller, Matthew
2
Groenen, Patrick J. F.
2
Grün, Bettina
2
Hair, Joseph F.
2
Haviv, Avery M.
2
Hsu, Cathy H. C.
2
Ishaq, Muhammad Ishtiaq
2
Kagie, Martijn
2
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Research papers on marketing and retailing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
2
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
3
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
4
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
5
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
6
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
7
Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George
;
De Chernatony, Leslie
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
Saved in:
8
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10003780065
Saved in:
9
Golden -i-: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages
Farsky, Mario
;
Eggers, Felix
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003461584
Saved in:
10
Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->