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~person:"Christodoulides, George"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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| 6 applied filters
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Firmenimage
Markenartikel
Markenimage
Brand management
23
Markenführung
23
Brand image
16
Consumer behaviour
11
Konsumentenverhalten
11
Brand
10
B-to-B-Marketing
6
Business-to-business marketing
6
USA
5
United States
5
Brand equity
4
Beziehungsmarketing
3
Internet marketing
3
Lieferantenmanagement
3
Measurement
3
Messung
3
Online-Marketing
3
Relationship marketing
3
Social Web
3
Social web
3
Supplier relationship management
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Consumer-based brand equity
2
Consumers
2
Cross-national
2
Culture
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Großbritannien
2
Internet
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
United Kingdom
2
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Article
17
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2
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Article in journal
Conference paper
Aufsatz in Zeitschrift
19
Collection of articles of several authors
2
Sammelwerk
2
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English
19
Author
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Christodoulides, George
Melewar, T. C.
43
Phau, Ian
34
Loureiro, Sandra Maria Correia
31
Diamantopoulos, Adamantios
30
Bang, Nguyen
29
Keller, Kevin Lane
27
Han, Heesup
25
Foroudi, Pantea
24
Romaniuk, Jenni
24
Gierl, Heribert
23
Guzman, Francisco
23
Merrilees, Bill
23
Sattler, Henrik
23
De Chernatony, Leslie
21
Fetscherin, Marc
21
Ko, Eunju
21
Sarkar, Abhigyan
21
Balmer, John M. T.
20
Dawes, John
19
Gupta, Suraksha
19
Japutra, Arnold
19
Esch, Franz-Rudolf
18
Veloutsou, Cleopatra
18
Khan, Imran
17
King, Ceridwyn
17
Paul, Justin
17
Baumgarth, Carsten
16
Ekinci, Yuksel
16
Iglesias, Oriol
16
Kumar, Vikas
16
Pelsmacker, Patrick de
16
Rahman, Zillur
16
Roper, Stuart
16
Sreejesh, S.
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Völckner, Franziska
16
Wong, IpKin Anthony
16
Burmann, Christoph
15
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
5
International marketing review
2
The journal of product & brand management
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
19
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19
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1
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
2
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
3
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
4
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
5
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
8
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
9
Guest editorial: Defining, measuring and managing brand equity
Pappu, Ravi
;
Christodoulides, George
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 433-434
Persistent link: https://www.econbiz.de/10011778289
Saved in:
10
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
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