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~person:"Chu, Shu-Chuan"
~person:"Law, Rob"
~subject:"2007-2011"
~subject:"Public relations"
~subject:"Virales Marketing"
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Search: subject_exact:"Web community"
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2007-2011
Public relations
Virales Marketing
Social Web
19
Social web
19
Viral marketing
12
Internet marketing
7
Online-Marketing
7
Tourism
5
Tourismus
5
China
4
Consumer behaviour
4
Konsumentenverhalten
4
Personalisierung
4
Personalization
4
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
USA
3
United States
3
Urlaubsverhalten
3
social media
3
Advertising
2
Electronic word-of-mouth
2
Social media
2
Werbung
2
Austauschtheorie
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Comparison
1
Consumer advice
1
Consumer attitudes
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Credibility
1
Dienstleistungsqualität
1
Ecotourism
1
Evaluation
1
Fachzeitschrift
1
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3
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1
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13
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Chu, Shu-Chuan
Law, Rob
Law, Chun Hung Roberts
14
Filieri, Raffaele
11
Loureiro, Sandra Maria Correia
10
Saxton, Gregory D.
10
Scott, David Meerman
9
Etter, Michael
8
Pleil, Thomas
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Gopinath, Shyam
7
Guo, Chao
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Adeola, Ogechi
6
Akram, Umair
6
Berger, Jonah
6
Dwivedi, Yogesh Kumar
6
Fan, Weiguo
6
Hennig-Thurau, Thorsten
6
Martin, Sebastian
6
Moe, Wendy W.
6
Stephen, Andrew T.
6
Wallace, Elaine
6
Waters, Richard D.
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Azer, Jaylan
5
Camilleri, Mark Anthony
5
De Angelis, Matteo
5
Flavián Blanco, Carlos
5
Gu, Bin
5
Hager, Anselm
5
Harrigan, Paul
5
Hong, Yili
5
Kim, Juran
5
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International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Journal of travel and tourism marketing
2
Digital advertising : theory and research
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
13
Showing
1
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10
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13
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1
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Gan, Chen
- In:
Journal of business research : JBR
110
(
2020
),
pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Saved in:
2
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
Saved in:
3
Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
Saved in:
4
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
5
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
6
The role of culture in electronic word-of-mouth communication
Chu, Shu-Chuan
- In:
Digital advertising : theory and research
,
(pp. 421-426)
.
2017
Persistent link: https://www.econbiz.de/10011646129
Saved in:
7
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
8
"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10009767236
Saved in:
9
Social media in tourism and hospitality : a literature review
Leung, Daniel
;
Law, Rob
;
Van Hoof, Hubert B.
;
Buhalis, …
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10009744656
Saved in:
10
Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Information and communication technologies in tourism …
,
(pp. 254-267)
.
2013
Persistent link: https://www.econbiz.de/10009755620
Saved in:
1
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