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~person:"Chylinski, Mathew"
~person:"Ruyter, Ko de"
~person:"Spielmann, Nathalie"
~subject:"Consumer behaviour"
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Search: subject:"Virtual reality"
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Consumer behaviour
Virtual reality
14
Virtuelle Realität
12
Konsumentenverhalten
9
Augmented reality
5
Beziehungsmarketing
5
Relationship marketing
5
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Retail trade
3
Social Web
3
Social web
3
Brand management
2
Dienstleistungsqualität
2
Markenführung
2
Mental imagery
2
Online retailing
2
Online-Handel
2
Service quality
2
augmented reality
2
virtual reality
2
Advertising
1
Aesthetics
1
Augmented Reality
1
Bank
1
Betriebswirtschaftsstudium
1
Brand evaluations
1
Brand image
1
Cognition
1
Consumer experience
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer frontline experience
1
Customer integration
1
Customer satisfaction
1
Customer service
1
Customer value
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Chylinski, Mathew
Ruyter, Ko de
Spielmann, Nathalie
Flavián Blanco, Carlos
6
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
Loureiro, Sandra Maria Correia
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Adeola, Ogechi
2
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Journal of business research : JBR
2
Australasian marketing journal
1
International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service research
1
Psychology & marketing
1
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ECONIS (ZBW)
9
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1
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Can advertisers overcome consumer qualms with
virtual
reality
? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie
;
Orth, Ulrich R.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
Saved in:
3
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
4
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
5
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
6
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
7
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
8
Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.
;
Lockshin, Lawrence S.
;
Spielmann, Nathalie
- In:
Journal of service research
22
(
2019
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10012007447
Saved in:
9
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
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