//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Comello, Maria Leonora G."
~person:"McDonald, Ruth"
~subject:"Marketing theory"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
United States
Social marketing
4
Social Marketing
3
USA
3
Advertising effects
2
Betriebliche Wertschöpfung
2
Value creation
2
Werbewirkung
2
Benchmarking
1
Cannabis
1
Co-creation
1
Customer integration
1
Drogenpolitik
1
Drug policy
1
Investition
1
Investment
1
Jugendliche
1
Kundenintegration
1
Marketingtheorie
1
Mexicans
1
Mexikaner
1
Rauchen
1
Service-Dominant Logic
1
Service-dominant logic
1
Smoking
1
Social change
1
Social network
1
Sozialer Wandel
1
Soziales Netzwerk
1
Target group
1
Youth
1
Zielgruppe
1
community
1
midstream
1
networks
1
resources
1
service perspective
1
service-dominant benchmarks
1
service-dominant logic
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Comello, Maria Leonora G.
McDonald, Ruth
Kotler, Philip
8
Hastings, Gerard
5
Andreasen, Alan R.
4
Gordon, Ross
4
Lee, Nancy R.
4
Sunstein, Cass R.
4
Cismaru, Magdalena
3
McDermott, Laura
3
Reisch, Lucia A.
3
Taubinsky, Dmitry
3
Basil, Michael
2
Carlson, Les
2
Carrera, Mariana
2
Chesnes, Matthew
2
Deshpande, Sameer
2
Dibb, Sally
2
Grüne-Yanoff, Till
2
Hibbert, Sally
2
Hopkins, Christopher D.
2
Jewell, Robert D.
2
Jin, Ginger Zhe
2
Keller, Adam M.
2
Keller, Punam Anand
2
Keller, Sarah N.
2
Lavack, Anne M.
2
Lusardi, Annamaria
2
Marx, Benjamin M.
2
Otjen, A. J.
2
Raymond, Mary Anne
2
Roberto, Eduardo L.
2
Royer, Heather
2
Shanahan, Kevin J.
2
Stehr, Mark
2
Taylor, Kimberly A.
2
Thrasher, James F.
2
Turner, Lesley J.
2
Weinreich, Nedra Kline
2
Wilkinson, Timothy J.
2
more ...
less ...
Published in...
All
Health marketing quarterly
1
Journal of advertising research
1
Journal of marketing management : MM
1
Marketing theory
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
2
Comparing effects of "My Anti-Drug" and "Above the influence" on campaign evaluations and Marijuana-related perceptions
Comello, Maria Leonora G.
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009745226
Saved in:
3
Midstream value creation in social marketing
Luca, Nadine R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1145-1173
Persistent link: https://www.econbiz.de/10011610957
Saved in:
4
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->