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~person:"Cornelissen, Gert"
~person:"Gordon, Ross"
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Social marketing
49
Social Marketing
36
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13
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12
Marketing theory
6
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6
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Cornelissen, Gert
Gordon, Ross
Lee, Nancy R.
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Brennan, Linda
26
Hastings, Gerard
22
Previte, Josephine
21
Sunstein, Cass R.
20
Domegan, Christine
19
Russell-Bennett, Rebekah
19
Dietrich, Timo
17
Parker, Lukas
16
French, Jeff
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Lefebvre, R. Craig
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Andreasen, Alan R.
13
Binney, Wayne
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Aleti, Torgeir
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Eagle, Lynne C.
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Murphy, Maurice
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Nguyen, Dang
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Parkinson, Joy
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10
Wymer, Walter
10
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9
Deshpande, Sameer
9
Kennedy, Ann-Marie
9
Reisch, Lucia A.
9
Zainuddin, Nadia
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8
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8
Cismaru, Magdalena
8
Dibb, Sally
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Dimant, Eugen
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Drennan, Judy
8
Mulcahy, Rory
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Journal of Social Marketing
8
Marketing theory
4
European journal of marketing
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
MO
2
Social marketing for public health : global trends and success stories
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1
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1
International review on public and non-profit marketing
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Journal of Services Marketing
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1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
KUL Working Paper
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Segmentation in social marketing : process, methods and application
1
The Routledge companion to nonprofit marketing
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ECONIS (ZBW)
38
Other ZBW resources
9
USB Cologne (EcoSocSci)
5
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1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
3
Social marketing : behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
4
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
5
Success in social marketing : 100 case studies from around the globe
Lee, Nancy R.
;
Kotler, Philip
-
2022
Persistent link: https://www.econbiz.de/10014022388
Saved in:
6
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
7
Social marketing : behavior change for social good
Lee, Nancy R.
;
Kotler, Philip
-
2020
-
Sixth edition
Persistent link: https://www.econbiz.de/10011923319
Saved in:
8
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
9
Consumer-dominant social marketing : a definition and explication
Anker, Thomas Boysen
;
Gordon, Ross
;
Zainuddin, Nadia
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 159-183
Persistent link: https://www.econbiz.de/10012798644
Saved in:
10
50 years of social marketing : seeding solutions for the future
Dietrich, Timo
;
Hurley, Erin
;
Carins, Julia
;
Kassirer, Jay
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1434-1463
Persistent link: https://www.econbiz.de/10013350968
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