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~person:"Corsaro, Daniela"
~person:"Kumar, V."
~source:"econis"
~subject:"Brand image"
~subject:"Industrial marketing"
~subject:"Lieferantenmanagement"
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Brand image
Industrial marketing
Lieferantenmanagement
B-to-B-Marketing
20
Business-to-business marketing
20
Supplier relationship management
12
Beziehungsmarketing
7
Relationship marketing
7
Customer value
5
Kundenwert
5
B2B
4
Selling
4
Verkauf
4
Business network
3
Business relationships
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Salespeople
3
Unternehmensnetzwerk
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B2B marketing
2
Betriebliche Wertschöpfung
2
Brand management
2
Coronavirus
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Markenführung
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Marketing management
2
Marketing theory
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Marketingmanagement
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Marketingtheorie
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Organisatorischer Wandel
2
Organizational change
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Performance measurement
2
Performance-Messung
2
Sales
2
Transformation
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Value creation
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Corsaro, Daniela
Kumar, V.
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Keränen, Joona
10
Kowalkowski, Christian
10
Sharma, Arun
10
Homburg, Christian
9
Johnston, Wesley J.
9
Sharma, Piyush
9
Casidy, Riza
8
Høgevold, Nils M.
8
Jacob, Frank
8
Sridhar, Shrihari
8
Backhaus, Klaus
7
Christodoulides, George
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Andersen, Poul Houman
6
Brennan, Ross
6
Ehret, Michael
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Lilien, Gary L.
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Tzempelikos, Nektarios
6
Voeth, Markus
6
Zolkiewski, Judy
6
Barnes, Bradley R.
5
Brown, Brian P.
5
Chatterjee, Sheshadri
5
Cova, Bernard
5
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
3
Italian journal of marketing : ITJM
2
Journal of marketing research : JMR
2
Marketing theory
2
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ECONIS (ZBW)
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
3
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
4
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
5
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
6
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
7
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
10
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
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