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~person:"Corsaro, Daniela"
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Lieferantenmanagement
16
Supplier relationship management
16
B-to-B-Marketing
8
Business-to-business marketing
8
Business network
7
Unternehmensnetzwerk
7
Betriebliche Wertschöpfung
5
Value creation
5
B2B
4
Beziehungsmarketing
4
Business relationships
4
Relationship marketing
4
Selling
4
Verkauf
4
Customer value
3
Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
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Kundenwert
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Salespeople
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Verkaufspersonal
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Cognition
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Coronavirus
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Innovation
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Value analysis
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business relationships
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Actor-network theory
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Actors
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Akteur-Netzwerk-Theorie
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Automation
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Automatisierung
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B2B marketing
1
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English
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Corsaro, Daniela
Svensson, Göran
50
Wagner, Stephan M.
42
Homburg, Christian
39
Kleinaltenkamp, Michael
37
Schiele, Holger
35
Görg, Holger
31
Naudé, Peter
31
Cheng, T. C. E.
29
Spiller, Achim
29
Eßig, Michael
27
Choi, Thomas Y.
26
Henneberg, Stephan
25
Zentes, Joachim
25
Huo, Baofeng
24
Choi, Tsan-Ming
23
Stölzle, Wolfgang
23
Hartmann, Evi
22
Mysen, Tore
22
Schoenherr, Tobias
22
Kaufmann, Lutz
21
Schlippenbach, Vanessa von
21
Bruhn, Manfred
20
Chen, Ying-Ju
20
Matsushima, Noriaki
20
Narasimhan, Ram
20
Chambolle, Claire
19
Lasch, Rainer
19
Liu, Yi
19
Raff, Horst
19
Stahl, Konrad
19
Zhao, Xiande
19
Baake, Pio
18
Blome, Constantin
18
Bogaschewsky, Ronald
18
Jacob, Frank
18
Kind, Hans Jarle
18
Ahlert, Dieter
17
Buvik, Arnt
17
Defever, Fabrice
17
Hanf, Jon
17
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing theory
3
The journal of business & industrial marketing
3
Italian journal of marketing : ITJM
2
European management journal
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The service industries journal
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ECONIS (ZBW)
16
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1
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
3
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
4
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
5
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
6
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
7
Value co-destruction and its effects on value appropriation
Corsaro, Daniela
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 100-127
Persistent link: https://www.econbiz.de/10012178690
Saved in:
8
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
9
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
10
Sense-making in business markets : the interplay between cognition, action and outcomes
Mattsson, Lars-Gunnar
;
Corsaro, Daniela
;
Ramos, Carla
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 4-11
Persistent link: https://www.econbiz.de/10011345786
Saved in:
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