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~person:"Cova, Bernard"
~person:"Haverila, Kai"
~person:"Karjaluoto, Heikki"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject:"branding"
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| 5 applied filters
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Social web
Brand management
25
Markenführung
25
Social Web
17
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
11
Relationship marketing
11
Brand
8
Markenartikel
8
Brand image
6
Markenimage
6
Brand community
5
Customer integration
5
Internet marketing
5
Kundenintegration
5
Online-Marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Betriebliche Wertschöpfung
3
Branding
3
Partial least squares
3
Partielle kleinste Quadrate
3
Social media
3
Value creation
3
Appropriation
2
Bibliometrics
2
Bibliometrie
2
Brand communities
2
Brand community engagement
2
Dienstleistungsqualität
2
Distribution channel
2
Gender
2
Geschlecht
2
Marketing management
2
Marketingmanagement
2
Relationship quality
2
Service quality
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2
collaborative marketing
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17
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Cova, Bernard
Haverila, Kai
Karjaluoto, Heikki
Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Hajli, Nick
7
Hollebeek, Linda D.
7
Filieri, Raffaele
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kamboj, Shampy
4
Kim, Hye-yŏng
4
Ko, Yong Jae
4
Langaro, Daniela
4
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Journal of marketing analytics : JMA
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
Business horizons
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
The journal of product & brand management
1
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
3
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
4
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
5
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
6
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
7
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
8
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
9
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
10
Industrial
branding
in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
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