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~person:"Czinkota, Michael R."
~person:"Magnusson, Peter"
~person:"Sinkovics, Rudolf R."
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International marketing
28
Internationales Marketing
28
Brand image
5
Consumer behaviour
5
Designation of origin
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5
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Markenimage
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Czinkota, Michael R.
Magnusson, Peter
Sinkovics, Rudolf R.
Douglas, Susan P.
22
Diamantopoulos, Adamantios
21
Samiee, Saeed
20
Cavusgil, S. Tamer
18
Craig, C. S.
16
Griffith, David A.
16
Manrai, Ajay K.
15
Sousa, Carlos M. P.
15
Kotabe, Masaaki
14
Leonidou, Leonidas C.
14
Steenkamp, Jan-Benedict E. M.
14
Westjohn, Stanford A.
14
Katsikeas, Constantine S.
13
Javalgi, Rajshekhar G.
12
Laroche, Michel
12
Solberg, Carl Arthur
12
Swoboda, Bernhard
12
Ghauri, Pervez N.
10
Mueller, Barbara
10
Cadogan, John W.
9
Julian, Craig C.
9
Taylor, Charles Raymond
9
Boso, Nathaniel
8
Cleveland, Mark
8
Gabrielsson, Mika
8
Jain, Subhash C.
8
Johansson, Johny K.
8
Meissner, Hans Günther
8
Oh, Han-Mo
8
Shoham, Aviv
8
Alon, Ilan
7
Diehl, Sandra
7
Gabrielsson, Peter
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mooij, Marieke K. de
7
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Journal of international marketing
5
International marketing review
4
Handbook of research in international marketing
2
Anxieties and management responses in international business
1
Best practices in international marketing
1
Entrepreneurship in international marketing
1
Glocal marketing : think globally and act locally
1
Going global: implementing international business operations
1
Handbook of strategic e-business management
1
Handbook on cross-cultural marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International business review : the official journal of the European International Business Academy
1
International marketing ; Vol. 1
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
New challenges to international marketing
1
Qualitative market research : an international journal
1
Staying of top : crucial issues for international business in the 21st century
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ECONIS (ZBW)
28
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28
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
The soul of business
Czinkota, Michael R.
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 226-229
Persistent link: https://www.econbiz.de/10011714471
Saved in:
5
Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
Saved in:
6
A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 376-404
Persistent link: https://www.econbiz.de/10011486986
Saved in:
7
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
8
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
9
Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
Saved in:
10
Qualitative analysis of online communities to support international business decisions
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina-Castillo, …
- In:
Handbook of strategic e-business management
,
(pp. 841-862)
.
2014
Persistent link: https://www.econbiz.de/10010234597
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