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~person:"Daneshvar, Amir"
~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Management-Informationssystem"
~subject:"United States"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject:"Beziehungsmarketing"
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Management-Informationssystem
United States
Beziehungsmarketing
74
Relationship marketing
74
Consumer behaviour
23
Konsumentenverhalten
23
Einzelhandel
14
Retail trade
14
Theorie
8
Theory
8
Forecasting model
7
Internet marketing
7
Lieferantenmanagement
7
Management information system
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Prognoseverfahren
7
Supplier relationship management
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer analysis
6
Customer satisfaction
6
Customer value
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Kundenanalyse
6
Kundenwert
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Kundenzufriedenheit
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USA
6
Data Mining
5
Data mining
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Social Web
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Social web
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4
Callcenter
4
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Computer-assisted marketing
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IT-gestütztes Marketing
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Arbeitspapier
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English
13
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Daneshvar, Amir
Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Smith, Alan D.
13
Kumar, V.
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Han, Heesup
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Coussement, Kristof
4
Gourio, François
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Mattila, Anna S.
4
Rudanko, Leena
4
Walsh, Gianfranco
4
Beatty, Sharon E.
3
Chen, Tom
3
Eisingerich, Andreas B
3
Elhauge, Einer
3
Gremler, Dwayne D.
3
Ha, Jooyeon
3
Knittel, Christopher R.
3
Peltier, James
3
Raitani, Sonika
3
Schweidel, David A.
3
Stango, Victor
3
Tanford, Sarah
3
Vyas, Vishal
3
Agha, Leila
2
Al-Natour, Sameh
2
Anaza, Nwamaka A.
2
Avery, Derek R.
2
Aykol, Bilge
2
Ballings, Michel
2
Barnes, Donald C.
2
Benbasat, Izak
2
Bernoff, Josh
2
Birch, Nancy J.
2
Bohlmann, Jonathan D.
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Decision support systems : DSS ; the international journal
1
European journal of operational research : EJOR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business analytics
1
Journal of marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
13
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13
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1
Intelligent decision support system using nested ensemble approach for customer churn in the hotel industry
Taherkhani, Leila
;
Daneshvar, Amir
;
Khalili, Hossein Amoozad
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10014511606
Saved in:
2
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
3
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
4
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
5
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
6
The future of frontline research : invited commentaries
Rafaeli, Anat
;
Altman, Daniel
;
Gremler, Dwayne D.
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
Saved in:
7
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
8
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
9
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
10
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Information & management : the internat. journal of …
45
(
2008
)
3
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
Saved in:
1
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