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~person:"Davvetas, Vasileios"
~person:"Ghauri, Pervez N."
~person:"Sander, Matthias"
~subject:"International market entry"
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Strategische Allianz"
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Search: subject_exact:"Multinationales Marketing"
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International market entry
Markenartikel
Multinationales Unternehmen
Strategische Allianz
International marketing
41
Internationales Marketing
41
Marketing management
14
Marketingmanagement
14
Theorie
11
Theory
11
Brand
10
Brand management
7
Markenführung
7
Consumer behaviour
5
Konsumentenverhalten
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4
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Davvetas, Vasileios
Ghauri, Pervez N.
Sander, Matthias
Ronkainen, Ilkka A.
14
Czinkota, Michael R.
13
Kotabe, Masaaki
10
Zentes, Joachim
10
Daniels, John Day
9
Diamantopoulos, Adamantios
9
Johansson, Johny K.
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Cavusgil, S. Tamer
7
Hill, Charles W. L.
7
Backhaus, Klaus
6
Büschken, Joachim
6
Head, Keith
6
Jain, Subhash C.
6
Lingenfelder, Michael
6
Mayer, Thierry
6
Minor, Michael
6
Samiee, Saeed
6
Sullivan, Daniel P.
6
Voeth, Markus
6
Buckley, Peter J.
5
Fuchs, Manfred
5
Geringer, John Michael
5
Javalgi, Rajshekhar G.
5
Keegan, Warren J.
5
Leonidou, Leonidas C.
5
Quelch, John A.
5
Shoham, Aviv
5
Solberg, Carl Arthur
5
Swoboda, Bernhard
5
Vescovi, Tiziano
5
Yip, George S.
5
Ahlert, Dieter
4
Alon, Ilan
4
Brouthers, Lance Eliot
4
Gnizy, Itzhak
4
Griffith, David A.
4
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Journal of international marketing
3
Entrepreneurship in international marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Heidelberger betriebswirtschaftliche Studien
1
International business strategy : theory and practice
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Multicultural perspectives in customer behaviour
1
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ECONIS (ZBW)
16
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1
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
3
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
4
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
6
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
7
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
8
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
9
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
10
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
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