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~person:"Dawes, John"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer engagement"
~subject:"Markenführung"
~subject:"Markenimage"
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Customer engagement
Markenführung
Markenimage
Consumer behaviour
102
Konsumentenverhalten
102
Brand management
48
Brand
35
Brand image
35
Markenartikel
35
Beziehungsmarketing
33
Relationship marketing
33
Brand loyalty
15
Customer satisfaction
14
Kundenzufriedenheit
14
Social Web
14
Social web
14
Markentreue
13
Emotion
12
Einzelhandel
10
Retail trade
10
Viral marketing
10
Virales Marketing
10
Internet marketing
8
Online-Marketing
8
Experiment
7
Fashion
7
Mode
7
Dienstleistungsqualität
6
Marketing management
6
Marketingmanagement
6
Preismanagement
6
Pricing strategy
6
Service quality
6
Bibliometrics
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Bibliometrie
5
Brand coolness
5
Customer integration
5
Holiday behaviour
5
Kundenintegration
5
Luxury goods
5
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2
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2
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1
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1
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English
53
Author
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Dawes, John
Loureiro, Sandra Maria Correia
Phau, Ian
42
Han, Heesup
29
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
27
Melewar, T. C.
26
Ko, Eunju
25
Bang, Nguyen
23
Sarkar, Abhigyan
23
Huber, Frank
22
Wiedmann, Klaus-Peter
22
Guzman, Francisco
21
Keller, Kevin Lane
21
Usman, Osly
20
Veloutsou, Cleopatra
20
Burmann, Christoph
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Fetscherin, Marc
16
Gázquez-Abad, Juan Carlos
16
Khan, Imran
16
Paul, Justin
16
Romaniuk, Jenni
16
Septianto, Felix
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Bauer, Hans H.
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Khamitov, Mansur
14
Kumar, V.
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Zarantonello, Lia
14
Batra, Rajeev
13
Cheah, Isaac
13
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Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
2
International journal of hospitality management
2
International journal of market research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing : EJM
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
53
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53
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date (oldest first)
1
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
8
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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