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~person:"Day, George S."
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Marketing management
11
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Day, George S.
Kotler, Philip
88
Bruhn, Manfred
84
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65
Meffert, Heribert
62
Lombardi, Michele
60
Pepels, Werner
47
Serrano, Roberto
43
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
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34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Vrontis, Demetris
30
Albers, Sönke
29
Backhaus, Klaus
29
Kleinaltenkamp, Michael
29
Korpela, Ville
29
Tomczak, Torsten
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
Piercy, Nigel
27
Berndt, Ralph
25
Fehr, Ernst
25
Kuß, Alfred
25
O'Cass, Aron
25
Burmann, Christoph
24
Hinson, Robert
22
Kunimoto, Takashi
22
Melewar, T. C.
22
Rajagopal
22
Varadarajan, Rajan
22
Wilkening, Tom
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
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21
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21
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Journal of marketing
3
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Long range planning : LRP ; international journal of strategic management
1
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The profit impact of marketing strategy project : retrospect and prospects
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ECONIS (ZBW)
11
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1
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
2
Commentary on formulating strategy from the outside in
Day, George S.
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
Saved in:
3
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
4
Closing the marketing capabilities gap
Day, George S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
Saved in:
5
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
6
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
7
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
8
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
9
Valuing market strategies
Day, George S.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 45-57
Persistent link: https://www.econbiz.de/10001054852
Saved in:
10
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
1
2
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