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~person:"De Chernatony, Leslie"
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~subject:"Brand image"
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Brand image
Marketing
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De Chernatony, Leslie
Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
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21
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19
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18
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17
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17
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16
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16
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16
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16
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Marketing : ZFP ; journal of research and management
4
European journal of marketing : EJM
3
Working paper series / The City University Business School
3
Journal of business research : JBR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Der Markt : international journal of marketing
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
36
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
32
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
33
Auswirkungen eines Tempolimits auf die Einstellung gegenüber deutschen Pkw im Ausland
Gierl, Heribert
(
contributor
)
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001496641
Saved in:
34
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
35
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
36
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
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